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Business Development Director
2 months ago
- Monitor and analyze critical numbers and progress towards goals.
- Develop and implement plans to reverse negative admission and discharge volume trends.
- Ensure marketing effectiveness through data-driven decision making.
- Measure progress towards goals using monthly data.
- Monitor and manage volume, case mix growth, CMS %, payer mix %, and functional outcomes of patients to ensure quality product lines.
- Communicate market opportunities and threats to senior management.
- Manage all marketing operations, including staff hiring and recruitment.
- Train marketing staff on tools, budget, sales skills, and territory management to achieve volume goals.
- Effectively communicate financial data and operational indicators to marketing and other relevant staff.
- Understand and manage admission processes, insurance verification, pre-certification requirements, bed control, hospital discharges, and barriers.
- Manage the reimbursement system to promote quality outcomes.
- Identify new and repackaged product lines in collaboration with hospital leadership.
- Drive grassroots efforts to address industry conditions.
- Communicate effectively with referral sources to market and educate product lines.
- Develop marketing collateral and advertise in conjunction with corporate support.
- Plan and coordinate marketing, media coverage, and public relations functions to increase volume.
- Utilize CRM for creating, tracking, and monitoring liaison territory management, referrals, and activities.
- Build 30 days of activities in advance and complete pre-call planning on minimum of 95% of activities.
- Enter results and post-call follow-up on minimum of 95% of all activities.
We are one of the largest operators of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness. We have been ranked as one of Fortune's 100 Best Companies to Work For and Modern Healthcare's Best Places to Work in Healthcare.
Why Work with Us- We offer comprehensive benefits for you and your family, including medical insurance, dental insurance, vision plan, 401(k), employee stock purchase plan, employee assistance program, PTO, and company holidays.