Event Planning and Strategy Manager

6 days ago

Plano, Texas, United States ektello Full time
{"title": "Event and Merchandising Strategist", "description": "

Event and Merchandising Strategist

About the Role:

We are seeking an experienced Event and Merchandising Strategist to join our team at ektello. As an Event and Merchandising Strategist, you will be responsible for leading the planning and execution of events that align with our company's goals and objectives.

Key Responsibilities:

  • Develop and implement comprehensive event strategies that align with our company's goals and objectives.
  • Lead the communication plans that support event execution with internal and external partners.
  • Communicate event plans, updates, and results to executive leaders and provide insights and recommendations for future events.
  • Lead post-event evaluations to assess event success and identify areas for improvement.
  • Create and implement planograms and floorplans within our client's Visual Merchandising Portal (VMP) that support event strategy and execution.
  • Manage event logistics, including event selection, asset and fixture transportation, and location accommodations.
  • Develop and maintain the Touch Marketing Playbook outlining standard operating procedures, best practices, and templates for various event sizes and experiences.
  • Create and manage detailed project plans for each event, including timelines, milestones, and rollout plans.
  • Drive live-set testing of devices, visual elements, and security to ensure successful GTM execution based on planograms and design renderings.
  • Develop knowledge of security device parts, function, and installation requirements for assigned channel and update the Visual Merchandise Portal to align for event and channel needs.
  • Responsible for event and reset deployment communications, including instructions and picklists.
  • Create efficiencies with existing processes, improving implementation and innovating merchandising execution that drive engagement and sales.

Requirements:

  • Bachelor's Degree with 8-10+ years' experience preferably in events planning, visual merchandising, or project management.
  • Experience in strategic event planning aligned with organizational goals.
  • Ability to assess event success and ROI, with experience in post-event reporting and analysis.
  • Leading cross-functional teams in retail merchandising strategies.
  • Experience building relationships with key internal and external cross-functional partners.
  • Experience working with a variety of vendors and suppliers.
  • Experience leading and managing a team of event coordinators or planners.
  • Visual Merchandising, and Retail Operation experiences in corporate environment desired.
  • Strong aesthetic, visual design, communication, and presentation skills.
  • Must have demonstrable experience in developing presentations using a variety of PC applications, including Word processing, Excel, and PowerPoint.
", "lang_code": "en-US"}

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