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Brand Marketing Strategist

2 months ago

Atlanta, Georgia, United States Ansys Full time
Job Title: Brand Marketing Manager

We are seeking a dynamic Brand Marketing Manager to elevate our brand presence for Ansys Government Initiatives (AGI) and drive strategic cross-functional initiatives that strengthen our position with government customers, ensuring cohesive and impactful execution across all marketing channels.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies that align with AGI's business objectives, overseeing the creation and maintenance of AGI brand guidelines to ensure consistent messaging and visual identity.
  • Collaborate with product, sales, customer excellence, and other teams to integrate with marketing initiatives across the company, leading cross-functional teams to execute AGI-specific marketing campaigns and events, ensuring alignment with brand and business goals.
  • Craft clear and persuasive messaging for internal and external communications, reflecting the unique value proposition of AGI while fully aligning with the Ansys brand, developing compelling content for various platforms, including digital, print, and social media, to enhance AGI brand awareness and engagement.
  • Measure and analyze the effectiveness of brand campaigns and events through key performance indicators (KPIs), ensuring compliance with relevant regulations, industry standards, and company policies, including compliance and data protection requirements that are unique to government customers.
Requirements:
  • Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certification is a plus.
  • Proven experience (5-7 years) working with government entities, with a strong understanding of government marketing and branding.
  • US citizenship is required (for data systems access).
  • Security clearance or ability/willingness to obtain it (for marketing activities in the classified arena).
  • Team player with excellent communication and presentation skills, with the ability to articulate ideas clearly and collaborate effectively with diverse stakeholders.
  • Demonstrated ability to lead cross-functional teams and build positive relationships with internal and external partners.
  • Creative thinker with a keen eye for design, branding, and storytelling, and a passion for creating memorable experiences.
  • Proficiency in marketing tools and platforms, such as Salesforce, marketing automation, and analytics software.
  • Adaptable to fast-paced environments and able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance and ROI.
  • Strong attention to detail, organizational skills, and an unwavering commitment to quality and excellence.
About Ansys:

Ansys is a world-leading provider of engineering simulation software, empowering innovators across industries to push boundaries and drive human advancement. We are committed to creating a workplace that fuels diverse thinking, welcomes people from all backgrounds, and values diversity, inclusion, equity, and belonging.

We are proud to be recognized as a Most Loved Workplace globally and in the US, a Gold Stevie Award Winner, and a member of the NASDAQ-100. Join us in shaping the future of engineering simulation and driving innovation that changes the world.