Digital Marketing Strategist

1 day ago


Atlanta, Georgia, United States Rose International Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Rose International. As a key member of our growth marketing team, you will be responsible for developing and executing omni-channel growth marketing strategies to attract and retain customers within businesses.

Key Responsibilities
  • Design, build, launch, and optimize always-on marketing campaigns to promote the brand, differentiate our solutions, generate leads, and produce sales and revenue.
  • Collaborate with business leaders and marketing channel specialists to develop and execute growth marketing strategies.
  • Develop and manage digital marketing channels, including websites, mobile experiences, social media, paid media, email, webinars, and video.
  • Manage and optimize marketing technology, including marketing automation and CRM, with a focus on Salesforce products.
  • Conduct A/B tests and analyze customer insights to inform marketing strategies.
  • Lead and manage a cross-functional team of channel and BU SMEs to optimize marketing performance.
Requirements
  • Bachelor's degree or equivalent years of industry experience.
  • 3-5+ years of experience in a marketing strategy and execution role.
  • Strong understanding of Agile methodologies.
  • Ability to develop, execute, and optimize a growth marketing strategy that drives acquisition and retention performance.
  • Leadership skills to manage a cross-functional team.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced digital marketing strategist looking for a new challenge, please submit your application.



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