Marketing Automation Specialist

6 days ago

Framingham, Massachusetts, United States Paladin Consulting Full time
Job Title: Marketing Automation Specialist

Job Summary:

We are seeking an experienced Marketing Automation Specialist to join our team at Paladin Consulting. As a key member of our Marketing Operations team, you will be responsible for managing and optimizing our Marketo platform, implementing and maintaining programmatic and operational initiatives, and enhancing our digital marketing efforts.

Key Responsibilities:

  • Marketing Automation Expertise: Serve as the primary administrator for our Marketo instance, leveraging your extensive Marketo experience to rapidly understand and optimize our existing database structure and processes.
  • Project Management: Plan, execute, and manage large-scale Marketo projects, such as complex integrations, multi-touch attribution implementations, or global instance consolidations.
  • Advanced Marketo Functionalities: Discover and implement advanced Marketo functionalities to enhance campaign communication and drive sales, collaborating with our Marketo partner when necessary.
  • Data Governance: Maintain and optimize the Marketo database, establishing robust data governance processes to ensure optimal marketable user data.
  • Marketing Strategy: Develop and implement marketing strategies within Marketo, including complex lead scoring models, multi-touch nurturing programs, advanced segmentation, and automated email campaigns.
  • Instance Cleaning and Optimization: Design and execute comprehensive instance cleaning and optimization strategies, including efficient content archiving and management.
  • Integration and Troubleshooting: Ensure seamless integration between Marketo and our CRM (Salesforce), preparing for and executing future platform integrations. Effectively troubleshoot complex issues and communicate solutions to stakeholders.
  • Process Improvement: Identify and implement process improvements, prioritizing based on business impact and Marketo best practices.
  • Large-Scale Integration Projects: Implement large-scale Marketo-related integration projects, ensuring alignment with overall marketing and business objectives.

Requirements:

  • Education: Bachelor's Degree in Marketing, Advertising, or Communications
  • Experience: Minimum 3-5 years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) certification required.
  • Skills: Proven track record of successfully planning and executing large-scale Marketo projects, such as complex integrations or global instance consolidations. Demonstrated ability to quickly assess, optimize, and manage complex Marketo environments with minimal supervision. Experience with Marketo's advanced features, including lead scoring, nurture programs, and segmentation. Expert-level knowledge of Marketo analytics and reporting capabilities, including the ability to design and implement complex, multi-touch attribution models.
  • Personal Qualities: Self-motivated with a drive to execute effective, data-driven marketing programs through Marketo. Strong analytical and problem-solving abilities, capable of evaluating multiple solutions to develop and adapt Marketo-centric business processes. Data-mining mindset with strong business acumen and ability to translate marketing objectives into large-scale Marketo programs. Proficient in MS Office (Word, Excel, PowerPoint) and comfortable working with large datasets. Goal-oriented with the ability to set and achieve challenging Marketo optimization objectives. Proactive team player capable of meeting strict deadlines in a fast-paced marketing environment. High energy level, comfortable managing multifaceted Marketo projects alongside daily platform management activities. Demonstrates business maturity and adaptability, working well with diverse teams and stakeholders. Experience with digital marketing and marketing automation strategies, including the ability to plan and execute enterprise-level campaigns.

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