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Marketing Automation Specialist
2 months ago
Job Title: Marketing Operations Specialist
Company: Paladin Consulting
Job Type: Full-time
Location: Remote
About Us: Paladin Consulting is a leading provider of marketing solutions, dedicated to helping businesses achieve their goals through innovative marketing strategies.
Job Summary: We are seeking an experienced Marketing Operations Specialist to join our team. The ideal candidate will have a strong background in marketing automation, with expertise in managing and optimizing Marketo platforms.
Responsibilities:
- Marketing Automation: Serve as the primary administrator for our Marketo instance, leveraging your extensive Marketo experience to rapidly understand and optimize our existing database structure and processes.
- Project Management: Plan, execute, and manage large-scale Marketo projects, such as complex integrations, multi-touch attribution implementations, or global instance consolidations.
- Marketing Strategy: Discover and implement advanced Marketo functionalities to enhance campaign communication and drive sales, collaborating with our Marketo partner when necessary.
- Data Governance: Maintain and optimize the Marketo database, establishing robust data governance processes to ensure optimal marketable user data.
- Lead Scoring: Develop and implement marketing strategies within Marketo, including complex lead scoring models, multi-touch nurturing programs, advanced segmentation, and automated email campaigns.
- Instance Cleaning: Design and execute comprehensive instance cleaning and optimization strategies, including efficient content archiving and management.
- Integration: Ensure seamless integration between Marketo and our CRM (Salesforce), preparing for and executing future platform integrations.
- Troubleshooting: Effectively troubleshoot complex issues and communicate solutions to stakeholders.
- Process Improvement: Identify and implement process improvements, prioritizing based on business impact and Marketo best practices.
- Integration Projects: Implement large-scale Marketo-related integration projects, ensuring alignment with overall marketing and business objectives.
Requirements:
- Marketing Automation Experience: Minimum 3-5 years of hands-on Marketo administration experience.
- Marketo Certification: Marketo Certified Expert (MCE) certification required.
- Education: Bachelor's Degree in Marketing, Advertising, or Communications.
- Technical Skills: Strong technical skills, with proficiency in Marketo and Salesforce.
- Soft Skills: Highly organized, results-driven, and able to work independently as well as collaboratively with skilled colleagues.
