Chief Marketing Officer
2 weeks ago
Position: Director of Marketing
Location: Remote
If you are a visionary leader with a commitment to educational advancement and a solid background in marketing management, we encourage you to consider the role of Director of Marketing at The Writing Revolution. Join our endeavor to transform writing education and enable students to thrive in their academic and career journeys.
The Writing Revolution is an innovative educational organization focused on enhancing writing instruction in schools worldwide. We equip educators with effective strategies that empower students to shape their futures. By providing teachers with evidence-based methodologies for comprehensive writing instruction across various subjects, we aim to improve students' abilities as readers, communicators, and critical thinkers, particularly those from historically underserved communities. Our goal is to ensure that all students develop strong writing skills that facilitate their success in education, the workforce, and life.
Key Responsibilities
- Strategic Development: Formulate and execute a holistic marketing strategy that aligns with The Writing Revolution's mission and objectives; collaborate with diverse teams to ensure unified marketing efforts.
- Leadership: Inspire and guide a dedicated marketing team; cultivate a culture of collaboration and innovation.
- Brand Development: Work alongside the Creative Director to establish and maintain a robust brand identity within the K-12 education sector.
- Digital Strategy: Design and implement digital marketing initiatives to enhance lead generation and brand visibility; improve website functionality and user experience.
- Content Strategy: Oversee the creation of engaging content that supports marketing efforts; partner with internal and external collaborators for content production.
- Market Analysis: Conduct thorough market research to identify trends, competitor actions, and opportunities; leverage data-driven insights to shape marketing strategies.
- Performance Metrics: Collaborate with the technology team to establish effective analytics and reporting systems to evaluate marketing campaign success; utilize data to refine marketing approaches.
- Financial Oversight: Develop and manage the marketing budget efficiently; ensure optimal resource allocation to meet marketing objectives.
- Stakeholder Engagement: Work with internal and external partners to align marketing strategies with organizational goals; provide regular updates on marketing performance.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related discipline; advanced degree preferred.
- A minimum of 7 years of progressive experience in marketing roles.
- Demonstrated ability to lead and motivate a marketing team.
- Strong understanding of the educational landscape, including state and vendor procedures, customer segmentation, and the K-12 sales cycle.
- Familiarity with the challenges and opportunities in writing instruction is advantageous.
- Expertise in digital marketing techniques, including content marketing, SEO, social media, email marketing, and online advertising.
- Experience with marketing automation tools and analytics platforms.
- Proven ability to develop and implement comprehensive marketing strategies that align with organizational objectives.
- Capability to assess and analyze the effectiveness of marketing initiatives.
- Stay informed about industry trends and identify innovative marketing opportunities.
- Strong aptitude for creating compelling and creative marketing campaigns.
Benefits
The Writing Revolution offers its full-time employees a comprehensive benefits package, including paid holidays, unlimited flexible time off, internet and cell phone reimbursement, travel reimbursement, a 401(k) plan with matching contributions, as well as medical, dental, vision, life, and long-term disability insurance options.
Compensation
The salary range for this position is $160,000 - $175,000, based on experience.
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