Loyalty Marketing Lead

6 days ago


Long Island City, United States JetBlue Full time

Job Summary

The Senior Loyalty Marketing Specialist at JetBlue drives the development and execution of the company's marketing strategy for its loyalty program, TrueBlue, as well as the co-brand credit cards across the US and Caribbean. The Sr. Analyst will work closely with cross-functional teams to develop and implement marketing campaigns that drive customer engagement and loyalty.

Key Responsibilities

  • Develop and execute marketing strategies to drive customer engagement and loyalty
  • Work closely with cross-functional teams to develop and implement marketing campaigns
  • Monitor and analyze customer behavior and preferences to inform marketing decisions
  • Collaborate with the sales team to develop and execute sales strategies that drive revenue growth
  • Stay up-to-date on industry trends and best practices in loyalty marketing

Requirements

  • 5+ years of experience in loyalty marketing or a related field
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks


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