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Senior Manager of Growth Marketing
2 months ago
Calm's B2B division is dedicated to enhancing access to mental health solutions by developing offerings for businesses and the healthcare sector that foster positive health and organizational outcomes.
Our diverse range of services includes HIPAA-compliant resources, clinical initiatives, data analytics tools, leadership development workshops, and more.What sets us apart? We integrate our award-winning methodologies for improved sleep, mental resilience, and relaxation with scientifically validated techniques to ensure comfort and engagement throughout the mental health journey.
Organizations depend on our expertise to bridge the care gap created by stigma and daily stressors, empowering them to actively support effective mental health resources for their communities.
Role OverviewAs the Senior Manager of Growth Marketing, you will report directly to the Director of Demand Marketing. You will be responsible for leading the product-led growth and conversion optimization strategy across Calm Business digital platforms.
Your primary focus will be to drive revenue for our self-service product in collaboration with Paid Programs, Campaigns, Product Marketing, and Product teams.
Your responsibilities will include:
- Developing and executing a global strategy and roadmap for growth and performance marketing.
- Creating and refining a multi-channel growth go-to-market strategy with an emphasis on scalable digital channels.
- Managing return on investment for self-service initiatives by effectively planning, allocating, and optimizing budgets against the highest yielding activities and channels.
- Overseeing external contractors and agencies.
- Collaborating with digital and campaign teams to design and implement campaigns that drive engagement and revenue.
- Executing high-converting marketing strategies based on data insights.
- Identifying opportunities to expand the business, attract new customers, and enhance self-service customer retention.
- Spotting potential threats and opportunity gaps to address.
- Coordinating efforts across campaigns, digital marketing, design, email marketing, and other marketing initiatives.
The ideal candidate will possess:
- Experience in marketing to HR benefits leaders or a background in healthcare.
- Proven skills in marketing campaign management.
- Strong project management capabilities, with the ability to lead and collaborate with cross-functional teams, prioritize impactful activities, and keep complex projects on track.
- A solid track record of growth, with demonstrable results from past campaigns.
- Exceptional written, verbal, and organizational skills.
- Familiarity with platforms such as WordPress, GA4, Marketo, ABM Platforms (6sense), digital advertising platforms, SEO, and conversion rate optimization tools.
- Proficiency in analytics tools like Amplitude, Google Analytics (GA4), and Tableau.
- A minimum of 6 years of experience in growth marketing.
Experience in B2B healthcare marketing and familiarity with self-service benefits marketing are advantageous.
Minimum RequirementsThis position typically requires 8+ years of relevant experience. The anticipated salary range for this role is competitive and includes equity, comprehensive benefits, a 401k plan, and flexible time off.
