![Steve Madden](https://media.trabajo.org/img/noimg.jpg)
associate director influencer marketing
2 months ago
The Associate Director of Influencer Marketing will oversee the strategy and execution of influencer marketing for Steve Madden.
You will develop and execute a full-funnel influencer marketing strategy – this includes overseeing influencer content creation, distribution, and campaign optimization based on platform, partner-type, and messaging.
The candidate will be a member of the Marketing leadership team, reporting into the EVP Marketing and collaborating with peers who are experts in their respective workstreams.
This channel is both a brand awareness and content creation channel with a growing focus on scaling our performance/affiliate influencer presence.
This person will be collaborating with peers across organic social, integrated marketing, performance marketing, and retention teams.Responsibilities
This person will be responsible for influencer marketing strategies for Steve Madden, inclusive of organic and paid influencer activations, influencer seedings, content strategy, and influencer events.
This person should be the subject matter expert on influencer marketing within the organization.Lead the 2.0 strategy for influencer marketing and build the framework to develop the next phase for influencer as a full funnel marketing channel
Refine and progress the company's point of view on influencer marketing, including external positioning and revamping internal processes (e.g., micro-to-macro product seedings, in-house booking at scale, collaboration playbook, legal contracting, financial onboarding, affiliate influencer).
Coach, develop, manage, and lead a team of three responsible for micro, mid, and larger partnerships.Lead deep dive analysis into influencer performance and compile learnings with your team to define areas of focus.
Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across organic and paid channels.
Establish and foster positive, trusted relationships with existing and prospective influencers.
Create, optimize, and educate teams on influencer learning plans, operating models, and playbooks that our partners across international and wholesale can leverage.
Lead end-to-end efforts to translate commercial product stories and promotional events into influencer marketing campaigns, activations and experiences that drive awareness and relevancy.
Work cross-functionally to develop measurement frameworks for influencer programs.Oversee influencer marketing budgets - ensuring all influencer marketing, events, product seeding and platform costs are within budget.
Qualifications
8+ years of professional experience in Influencer Marketing, Social Media, or Brand Marketing
2+ years of team management experience; with proven ability to lead cross-functional teams, foster high-impact collaboration
Experience in eCommerce and Retail; footwear/apparel/fashion experience a big plus
Experience with affiliate marketing a plus
Excellent communication and collaboration skills
Action-oriented and able to define and implement strategies.
Experience working with external talent agencies, talent agents, and directly with talent to secure partnerships, negotiating contracts and project management.
Experience working alongside performance marketing agencies to provide creative & updates on influencer marketing content; Familiarity with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc.
- is a big plus.Bachelor's degree in marketing, brand management, communications or related field
Salary Range:
The pay range of this position is $120k - $130k. Actual salary will be determined based off candidate's skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefitsA
-
Junior Marketing Associate
2 days ago
Long Island, United States Silverline Visionary Full time $46,000 - $56,000Job DescriptionJob DescriptionSilverline Visionary is a firm that specializes in marketing and sales for some of the most exciting and well-known companies in the nation. Creating personal relationships is the foundation of our firm. We uphold long-standing relations with our clientele not because we are the biggest, but because we strive to be the best....
-
Digital Marketing Associate
2 months ago
Long Beach, United States Midway International, Inc. Full timeJob DescriptionJob DescriptionDIGITAL MARKETING ASSOCIATEThis role requires a brand expert mindset: create the content our audience is looking for in line with our new product launches and then to optimize the path to conversion.Responsibilities:Post and schedule content on Bobbi Boss social media channels: TikTok, Instagram, Facebook and YouTube.Run PAID...
-
Junior Marketing Associate
2 months ago
Long Island City, United States Liberty Management Full timeWe are seeking top talent for one of the most rapidly growing marketing and advertising teams in the nation! Local startups and national brands alike call on us to launch new products and services, acquire new customers, and help with existing customer retention through our innovative marketing and advertising campaigns. We are dedicated to delivering...
-
Marketing Professional of the Year Awards
3 months ago
Long Beach, United States Hotel Sales & Marketing Association International Full timeMarketing Professional of the Year Awards HSMAI’s Marketing Professional of the Year Awards recognize the very best of marketing in the hospitality industry. Nominations come from HSMAI members, chapters, and the industry at large, and the awards are presented annually at HSMAI’s Marketing Strategy Conference . To qualify for the Single-/Multi-Unit...
-
Market Development Lead
6 days ago
Long Island, United States Campbell Soup Company Full timeSince 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific...
-
Creative Director
6 days ago
Long Island, United States The Hired Guns Full timeThe Hired Guns are seeking an expert Creative Director to inspire and lead multiple teams to success at a high-growth, global, billion-dollar personalized products company undergoing rapid expansion.Salary range: $130,000 to $180,000 per yearThe Nitty GrittyThe backstory on the company and why they need to hire you!A massively successful player in the promo...
-
Marketing Associate
4 weeks ago
Long Beach, United States VM Long Beach Full timeJob Description Victoriam Management is sponsored by some of the most prestigious and nationally recognized telecommunication clients. We are one of the fastest-growing outreach programs in our area with a network impacting thousands of individuals nationwide. Currently, we are hiring a Marketing Associate to join our Long Beach based team immediately. The...
-
Marketing Associate
2 months ago
Long Beach, United States VM Long Beach Full timeJob DescriptionJob DescriptionVictoriam Management is sponsored by some of the most prestigious and nationally recognized telecommunication clients. We are one of the fastest-growing outreach programs in our area with a network impacting thousands of individuals nationwide. Currently, we are hiring a Marketing Associate to join our Long Beach based team...
-
Marketing Associate
4 weeks ago
Long Beach, United States VM Long Beach Full timeJob DescriptionJob DescriptionVictoriam Management is sponsored by some of the most prestigious and nationally recognized telecommunication clients. We are one of the fastest-growing outreach programs in our area with a network impacting thousands of individuals nationwide. Currently, we are hiring a Marketing Associate to join our Long Beach based team...
-
Marketing Associate
2 months ago
Long Beach, United States VM Long Beach Full timeJob DescriptionJob DescriptionVictoriam Management is sponsored by some of the most prestigious and nationally recognized telecommunication clients. We are one of the fastest-growing outreach programs in our area with a network impacting thousands of individuals nationwide. Currently, we are hiring a Marketing Associate to join our Long Beach based team...
-
Creative Director
15 hours ago
Long Island, United States The Hired Guns Full timeThe Hired Guns are seeking an expert Creative Director to inspire and lead multiple teams to success at a high-growth, global, billion-dollar personalized products company undergoing rapid expansion. Salary range: $130,000 to $180,000 per year The Nitty Gritty The backstory on the company and why they need to hire you! A massively successful player in the...
-
Creative Director
7 days ago
Long Island, United States The Hired Guns Full timeThe Hired Guns are seeking an expert Creative Director to inspire and lead multiple teams to success at a high-growth, global, billion-dollar personalized products company undergoing rapid expansion. Salary range: $130,000 to $180,000 per year The Nitty Gritty The backstory on the company and why they need to hire you! A massively successful player in the...
-
Sports Minded Sales and Marketing Associate
3 months ago
Long Island City, United States Opulence Management Full timeWhy will you Love Working with Us? We are a private marketing and sales firm with a small company vibe but vast growth opportunities. How so? Most of us carry that same competitive spirit. Our firm has such a diverse background, including (but not limited to) former athletes, retail professionals, growing entrepreneurs, and restaurant experience. We all may...
-
Creative Director
4 weeks ago
Long Island, United States The Hired Guns Full timeThe Hired Guns are seeking an expert Creative Director to inspire and lead multiple teams to success at a high-growth, global, billion-dollar personalized products company undergoing rapid expansion. Salary range: $130,000 to $180,000 per year The Nitty Gritty The backstory on the company and why they need to hire you! A massively successful player in the...
-
Digital Media Marketing Strategist
3 months ago
Long Island, United States cesna Full timeJob DescriptionJob Description[Position]Digital Media Strategist[About Our Client]The world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media,...
-
Digital Media Marketing Strategist
4 hours ago
Long Island, United States cesna Full timeJob DescriptionJob Description[Position]Digital Media Strategist[About Our Client]The world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media,...
-
Verizon Sales Associate
2 weeks ago
Long Island, United States Silverline Visionary Full timeJob DescriptionJob DescriptionWe are a cutting-edge communication, direct sales, and marketing firm in Long Island. We unite people to what matters most: talking with close ones and watching their favorite shows. Our unique approach centers around the latest technologies driving and delivering the most remarkable customer experience. Our entry level Verizon...
-
Creative Director
3 weeks ago
Long Island, United States The Hired Guns Full timeThe Hired Guns are seeking an expert Creative Director to inspire and lead multiple teams to success at a high-growth, global, billion-dollar personalized products company undergoing rapid expansion. Salary range: $130,000 to $180,000 per year The Nitty Gritty The backstory on the company and why they need to hire you! A massively successful player in the...
-
Marketing Director
2 months ago
Long Beach, United States Glen Park Senior Living Full timeJob DescriptionJob DescriptionAbout Us: Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.Job Summary: We're hiring a Marketing Director/...
-
Marketing Director
2 months ago
Long Beach, United States Glen Park Senior Living Full timeJob DescriptionJob DescriptionAbout Us: Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.Job Summary: We're hiring a Marketing Director/...