Senior Marketing Specialist for Loyalty Programs
1 week ago
Position Overview:
The Senior Marketing Specialist for Loyalty Programs is responsible for leading the strategic development and implementation of JetBlue's marketing initiatives related to the TrueBlue loyalty program and associated co-branded credit card offerings across various regions.
Key Responsibilities:
- Drive the marketing strategy for JetBlue's loyalty initiatives.
- Collaborate with cross-functional teams to enhance customer engagement and retention.
- Analyze market trends and customer data to inform marketing decisions.
- Develop and execute promotional campaigns to boost program participation.
Qualifications:
- Proven experience in loyalty marketing or related fields.
- Strong analytical skills and ability to interpret data.
- Excellent communication and teamwork abilities.
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