Channel Marketing Manager

2 days ago

Lancaster, United States Stealth Recruiting Services Full time
Job Description

As a Channel Marketing Manager at Stealth Recruiting Services, you will lead the planning and execution of all marketing initiatives across the veterinary channel with the goal of driving increased sales and share expansion.

The scope of this role includes strategic planning, channel enablement, program development and oversight, and commercialization of key new products within the channel.

You will work closely with cross-functional business teams to devise strategy to mitigate and monitor channel conflict, and build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes.

Key responsibilities include:

  • Translate channel strategy into plans, projects, and programs in collaboration with brand management, sales, and other departments as needed.
  • Ensure success of annual channel plans by leading new product introductions, campaigns, and programs while monitoring associated KPIs to track results.
  • Proactively identify new channel initiative opportunities to drive revenue and share expansion, lead test plans to validate.
  • Identify strategic marketing partnership opportunities with key channel partners to build brand loyalty and generate advocacy.
  • Develop distributor programing including pricing and in period and annual growth incentives.
  • Execute consistent outreach to deeply understand needs and drive development of tools/programs that make it easier to do business and grow sales.
  • Communicate value proposition of products and develop sales tools including product collateral to support the selling process.
  • Develop and implement merchandising and display programs.
  • Monitor and compile competitive activity including new product introductions, promotions and other incentives and programs.
  • Work with sales and marketing to devise strategy to mitigate and monitor channel conflict.
  • Build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes.

Requirements:

  • Five years channel marketing and sales experience.
  • Experience within animal healthcare or the veterinary sciences industry.
  • Channel partnership experience that includes fostering key relationships, measuring results, and driving shared accountability with distributors.
  • Strategic planning experience with full idea-to-execution oversight.
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Excellent interpersonal and communication skills with the ability to interact with all levels of the organization.
  • Proficient computer skills required including Microsoft Office Suite.

Education and Experience:

  • BS/BA in business management, administration, finance, or relevant field.
  • Doctor of Veterinary Medicine or Vet Technicians degree preferred.

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