Marketing Generalist

21 hours ago


Lancaster, Pennsylvania, United States Clark Associates Companies Full time
Marketing Specialist Role

We are seeking a highly skilled Marketing Specialist to join our team at Clark Associates. This individual will play a key role in planning, improving, and implementing overall marketing processes.

Key Responsibilities:
  • Collaborate with cross-functional teams to drive tactical implementation of paid and unpaid marketing initiatives for Non-Durables commodity.
  • Analyze customer insight data to make recommendations for product development, product positioning, customer experience, and marketing campaigns.
  • Manage day-to-day execution of cross-channel marketing campaigns and maintain the Non-Durables marketing calendar.
  • Assist in preparing and setting up digital marketing campaigns and print marketing materials.
  • Develop and grow paid marketing strategies and plans through WebstaurantStore and The Restaurant Store.
  • Coordinate and provide creative input with the marketing design and content teams to generate digital and print materials.
  • Aid in the proofing of marketing materials for both paid and unpaid promotions.
  • Coordinate and execute on current private label brand strategies and assist in ideation and creation of new non-durable private label brands.
Requirements:
  • 2-3 years' experience in a marketing role with knowledge of key traditional and digital marketing activities.
  • Analytical and detail-oriented with excellent communication skills.
  • Action-oriented with the ability to thrive in a fast-paced work environment.
  • Excellent prioritization and planning skills.
  • Creative and innovative thinking with the ability to find outside-of-the-box solutions to problems.
  • Flexible and willing to adjust to a changing workload to ensure Marketing team initiatives are completed in a timely manner.
  • Proficient in MS Office with strong Excel and PowerPoint skills.
  • Experience in Power BI or analytical platforms a plus.
What We Offer:
  • Market-competitive compensation package and yearly performance bonus.
  • Great benefits package including health, dental, and vision insurance, 401k with company match, generous PTO, paid maternity and parental leave, and more.
  • Support for career growth and advancement including professional development and leadership courses, ongoing education and trainings, mentorships, company library, and more.
  • Flexible hours and hybrid-friendly for those within a 1-hour driving radius.
  • Work-life balance and wellness-focused employer with on-site fitness center and local gym discounts, free strength and yoga classes, standing desks, yearly wellness check incentive, and more.
  • Thoughtful community support through the Clark Associates Charitable Foundation that donates over $3M to the local community annually, time off for monthly volunteer opportunities, charitable gifts to organizations you care about.

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