Marketing Director

3 days ago


Lancaster, South Carolina, United States Nutramax Laboratories Full time

{"h1": "Marketing Manager Job Description", "p": "We are seeking a highly skilled Marketing Manager to lead our downstream marketing initiatives across the veterinary channel. The successful candidate will have a strong background in animal healthcare or the veterinary sciences industry and will be responsible for driving increased sales and share expansion through strategic planning, channel enablement, program development, and commercialization of key new products within the channel.", "h2": "Key Responsibilities", "ul": ["Translate channel strategy into plans, projects, promotions, and programs in collaboration with brand and sales.", "Ensure success of annual channel plans by partnering on product and program commercialization while monitoring associated KPIs to track results.", "Proactively identify opportunities for new channel programs to drive revenue and share expansion.", "Plan and execute integrated campaigns that reinforce the brand message and drive demand generation.", "Develop, oversee, and manage annual budgets for marketing and advertising initiatives ensuring efficient allocation of resources to maximize the impact of media partnerships and promotional activity.", "Identify strategic marketing opportunities with key channel partners to build brand loyalty and generate advocacy.", "Develop distributor & corporate clinic programming including pricing and growth incentives.", "Execute consistent VOC outreach to deeply understand distributor and veterinary clinic needs and drive development of tools/programs that make it easier to do business and grow sales.", "Communicate value proposition of products and develop sales tools including product collateral to support the selling process.", "Develop and implement clinic merchandising and display programs.", "Monitor and compile competitive activity including new product introductions, promotions, and other incentives and programs.", "Work with sales and marketing to devise strategy to mitigate and monitor channel conflict.", "Build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes."]}


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