Marketing Director

4 weeks ago


Lancaster, Pennsylvania, United States Samaritan Center Full time
Marketing Manager Job Description

Samaritan Center is seeking a highly skilled Marketing Manager to develop and execute a comprehensive marketing plan that drives growth for our programs, services, and charitable giving.

Key Responsibilities:
  • Marketing Strategy and Execution
    • Develop and sustain a clear brand identity, positioning, messaging, and guidelines to direct all aspects of brand communication, fostering consistency and building a strong and memorable brand presence.
    • Collaborate with the Development team to achieve fundraising goals by overseeing the creation of persuasive and engaging content for fundraising campaigns, including creating compelling ad copy, graphics, videos, and other multimedia content.
    • Work with Samaritan program directors to conceptualize and implement Samaritan Center marketing plan for their programs.
    • Build and maintain an accessible dashboard to measure progress toward goals and objectives.
    • Coordinate with external marketing/website vendors for website updates, press releases, and other projects.
  • Digital and Print Content Creation
    • Manage social media platforms and pages posting content aligned with current initiatives, programs, and services.
    • Create digital media, including illustrations, infographics, and videos, for current initiatives, programs, and services.
    • Design and create print materials for the marketing of the Center and its programs.
    • Ensure website photos, graphics, style, and copy are up to date in accordance with brand guidelines and current program information.
    • Develop and execute email marketing strategy utilizing relevant contacts/lists in database.
    • Utilize CRM features to gather contact info to build and update database.
  • Provider Representative
    • Work with Executive Director to build and sustain relationships with local community partners and potential referral sources.
    • Coordinate with internal stakeholders regarding new and recurring partnerships to ensure all relevant parties (program staff, clinical staff, development, legal) are informed of updates.
    • Share center program and service updates via email marketing, meeting individually with providers, and local advertising channels.
    • Represent Samaritan Center at events, fairs, and sponsorship booths.
    • Develop print and digital materials for sharing with provider contacts.
    Requirements:
    • Experience using CRM tools, specifically email marketing (Hubspot preferred).
    • Experience acting as admin for various social media platforms (Facebook, LinkedIn, Instagram).
    • Experience with design tools such as Canva to produce visually appealing content.
    • Experience working with local providers and community leaders in the mental health sphere.
    • Experience working on a non-profit capital campaign.
    • Strong writing and editing skills.
    • Ability to work autonomously.
    • Ability to communicate with internal and external stakeholders in a professional manner.
    • Ability to respond to social media comments and communications in a timely manner.
    Benefits:
    • 403(b) matching.
    • Employee assistance program.
    • Health insurance.
    • Paid time off.
    Schedule:
    • Monday to Friday.
    • Weekends as needed.


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