Consumer Insights Manager
7 days ago
Perdue Farms, a family-owned company, is seeking a Consumer Insights Manager to join our team. As a key member of our organization, you will play a crucial role in driving business growth and informing strategic decisions through data-driven insights.
Key Responsibilities:- Develop and execute a comprehensive research agenda to gather insights from primary and syndicated data across the Perdue Foods enterprise.
- Partner with brand and product teams to create new products, strengthen positioning, and inform advertising strategies.
- Collaborate with agencies and vendors to design and analyze research studies, and communicate findings and recommendations to senior leadership.
- Manage projects and build relationships across the organization and with 3rd party market research vendors.
- Background in Marketing, Business, or related field required.
- 5+ years of prior experience in a relevant market research role, with consumer insights experience on the client-side (CPG preferred).
- Superior communication, collaboration, organizational, and interpersonal skills.
- Strong statistical knowledge to design and analyze data; presentation skills (written, oral, and across Microsoft Office Suite).
- CPG experience.
- Master's degree.
- Protein experience.
- Experience with survey and analytic programs such as Qualtrics, Google Cloud Platform (Google Analytics), and qualitative AI.
Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Consumer Insights Manager
3 weeks ago
Salisbury, Maryland, United States Perdue Farms Full time{"Job Title": "Consumer Insights Manager", "Job Description": "Job SummaryWe are seeking a highly skilled Consumer Insights Manager to join our team at Perdue Farms. As a key member of our marketing team, you will be responsible for gathering and analyzing data to inform business decisions and drive growth.Key ResponsibilitiesDevelop and execute a...
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Consumer Insights Manager
7 days ago
Salisbury, Maryland, United States Perdue Farms Full timeJob Title: Consumer Insights ManagerPerdue Farms, a family-owned company, is seeking a Consumer Insights Manager to join our team. As a key member of our organization, you will play a crucial role in driving business growth and informing strategic decisions through data-driven insights.Key Responsibilities:Develop and execute a comprehensive consumer...
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Consumer Insights Manager
3 weeks ago
Salisbury, Maryland, United States Perdue Farms Full time{"Job Title": "Consumer Insights Manager", "Job Description": "Job SummaryWe are seeking a highly skilled Consumer Insights Manager to join our team at Perdue Farms. As a key member of our marketing team, you will be responsible for gathering and analyzing data to inform business decisions and drive growth.Key ResponsibilitiesDevelop and execute a...
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