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Director of Marketing Strategy
2 months ago
We are seeking a highly skilled Marketing Analyst to join our team at Boys and Girls Country of Houston, Inc. As a key member of our marketing department, you will be responsible for analyzing market trends, customer behavior, and competitor activities to inform strategic business decisions.
Key Responsibilities:- Market Analysis: Gather and analyze large datasets to identify patterns and trends, and provide actionable insights to inform marketing strategies.
- Reporting and Communication: Develop and present detailed reports to marketing managers and coordinators, highlighting key findings and recommendations.
- Customer Insights: Monitor customer bases and identify new opportunities for growth, and develop strategies to improve market reach.
- Market Research: Design and implement market surveys to gather data on consumer behavior and preferences.
- Trend Analysis: Identify and analyze future trends in the market, and provide recommendations for business development.
- Stakeholder Engagement: Communicate effectively with customers, competitors, and suppliers to gather information and build relationships.
- Bachelor's Degree: In statistics, mathematics, social sciences, marketing, or a related field.
- Experience: 2+ years of experience working in marketing, with a proven track record of analyzing data and developing effective marketing strategies.
- Skills: Strong data interpretation skills, excellent mathematics and language skills, and the ability to communicate complex ideas effectively.