Lead Creative Copywriter

2 weeks ago

Philadelphia, Pennsylvania, United States Publicis CoLab Full time
Job Overview

Company Overview:
Publicis CoLab is a dynamic and integrated team that delivers exceptional services in a flexible and modular manner. Our focus is on driving brand momentum at the pace of modern life by merging real-time insights with top-tier creative, content, and media strategies aimed at fostering growth and maximizing return on investment.

As a unified solution, CoLab integrates data, media, and production capabilities. Leveraging the extensive Publicis Groupe network, we are uniquely equipped to provide innovative solutions and specialized expertise to our clients, while also offering enriching opportunities and inclusive benefits to our employees. We blend the energetic atmosphere of a startup with the reliability and expertise of a global leader.

Position Summary

We are in search of a Senior Copywriter who will play a pivotal role in the creation, design, and implementation of cutting-edge visual content for comprehensive, cross-channel campaigns. This includes large-scale web projects, online advertising, and digital marketing initiatives. The ideal candidate will demonstrate strong conceptual and design abilities and will assist the Creative Director in enhancing the conceptual, technical, and creative output of the team.

Key Responsibilities
  • Collaborate with creative team members to establish concepts, brand identity, and copy direction.
  • Ensure consistency in tone and style in alignment with brand and style guidelines.
  • Engage with project teams to grasp business objectives and audience demographics.
  • Transform concepts into impactful messages.
  • Contribute to brainstorming sessions and the development of creative briefs.
  • Manage multiple projects concurrently while balancing writing demands.
  • Exhibit strong communication skills and maintain a positive demeanor.
  • Evaluate the work of Copywriters and Associates to ensure effective use of relevant components.
  • Consistently check for alignment of relevance and report discrepancies to the Associate Creative Director.
  • Understand the goals of each project and communicate these objectives to the team.
  • Comprehend the needs, motivations, and aspirations of target audiences.
Qualifications
  • Bachelor's degree.
  • 5-7 years of relevant experience.
  • Experience in a creative agency is preferred.
  • Strong grasp of marketing and advertising principles.
  • Proven experience in large-scale cross-channel and/or direct marketing initiatives.
  • Familiarity with both online and offline media is advantageous.
  • Willingness to travel as required.
Additional Information

Employee Benefits:
At Publicis CoLab, we believe in empowering our people to achieve extraordinary results. Our comprehensive wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers.
  • Financial support for Adoption, Surrogacy, and Fertility.
  • Assistance for pet adoption.
  • Employee Assistance Programs and reimbursements for health, wellness, and comfort.
  • Tuition Assistance.
  • Generous paid time off, including flexible vacation, sick days, volunteer days, and holidays.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • 'Work Your World' Program allowing employees to work from various locations for part of the year.
  • Business Resource Groups supporting diverse affinities and alliances.

Publicis CoLab is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, age, disability, or any other characteristic protected by law.

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