Senior Brand Marketing Manager
2 weeks ago
LG Electronics is seeking a highly skilled Senior Brand Marketing Manager to join our dynamic marketing team in Englewood Cliffs, NJ. As a key member of our team, you will be responsible for developing and managing comprehensive communications programs that drive business segments.
Key Responsibilities:- Develop communication strategies for each major product sub-segment
- Prioritize message points for each sub-segment and prioritize sub-segment communication across the entire business unit
- Implement integrated marketing plans to drive business segment results and extend core communication strategies across all elements of the marketing mix, including advertising, online, in-store, PR, and consumer activation/promotional platforms
- Work closely with cross-functional integrated marketing teams for business segments, including key Product Management counterparts, HQ personnel, and functional personnel across In-Store Marketing, Digital Marketing, PR, and Consumer Activation/Sponsorship functional areas
- Handle day-to-day tasks in the development of best-in-class product launch and promotion programs
- Develop annual communications plans (and adjustments throughout the calendar year as necessary)
- Develop, report on, and manage to annual as well as project budgets
- An undergraduate degree is required
- An MBA is desired
- A minimum of 5 years' experience in consumer marketing or a closely related field
- Experience in traditional brand management functions is strongly desired
- Industry experience may vary from consumer durable goods to consumer luxury goods
- Up to 25% travel as needed
A crafted employee experience designed to foster professional growth, a focus on health & well-being, and an internal community that will set you up for success.
LG Electronics is an equal opportunity employer and provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
Our salary ranges take into account many factors in making compensation decisions, including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs.
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