Senior Brand Marketing Manager

4 weeks ago

Englewood Cliffs, New Jersey, United States LG Electronics Full time
Senior Brand Marketing Manager

LG Electronics is seeking a Senior Brand Marketing Manager to join our dynamic marketing team in Englewood Cliffs, NJ. As a key member of our marketing team, you will be responsible for developing and managing comprehensive communications programs that drive business segments.

Key Responsibilities:

  • Develop communication strategies for each major product sub-segment
  • Prioritize message points for each sub-segment and prioritize sub-segment communication across the entire business unit
  • Implement integrated marketing plans to drive business segment results and extend core communication strategies across all elements of the marketing mix, including advertising, online, in-store, PR, and consumer activation/promotional platforms
  • Work closely with cross-functional integrated marketing teams for business segments, including key Product Management counterparts, HQ personnel, and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation/Sponsorship functional areas
  • Handle day-to-day tasks in the development of best-in-class product launch and promotion programs
  • Develop annual communications plans (and adjustments throughout the calendar year as necessary)
  • Develop, report on, and manage to annual as well as project budgets

Requirements:

  • An Undergraduate Degree is Required
  • An MBA is Desired
  • A minimum of 5 years' experience in consumer marketing or a closely related field
  • Experience in traditional brand management functions strongly desired
  • Industry experience may vary from consumer durable goods to consumer luxury goods
  • Up to 25% travel as needed

LG Electronics is an Equal Opportunity Employer

We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion.

Our salary ranges take into account many factors in making compensation decisions, including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs.

While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

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