Marketing Strategy Director
3 days ago
About the Role
We are seeking a highly skilled Marketing Strategy Director to join our team at ABM Industries. As a key member of our Business & Industry (B&I) Group, you will be responsible for developing and executing marketing strategies that drive growth and profitability.
Key Responsibilities
- Develop go-to-market strategies and execution plans for the B&I Group, aligned with sales and growth targets.
- Perform market research to determine industry market size, trends, and new growth opportunities.
- Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications, and media.
- Provide strategic insights into clients, client purchasing behaviors, and define the client purchasing journey.
- Monitor industry and competitor news, and perform ongoing competitive analysis.
- Translate technical and service line specific capabilities into benefits that are understood by B&I Industry Group services buyers.
- Develop client success stories and industry insights to drive value proposition and differentiation.
- Partner and collaborate with Digital and Creative teams on execution support for the B&I Industry Group content marketing strategy.
- Develop new creative ideas and concepts that drive new sales growth opportunities.
- Serve as the initial point of contact for new marketing initiatives and provide approval on marketing activities for the B&I Industry Group.
- Collaborate with sales, marketing, communications, finance, HR, and operations on various strategic initiatives and projects.
- Report on KPIs and metrics that measure the success of Group marketing strategies.
Requirements
- BA/BS in Marketing or Business, or related field required. MBA a plus.
- 5-7 years of Marketing, Consulting, and/or Business Development experience.
- 3+ years of strategic planning and/or marketing plan development experience.
- Experience in the Commercial Real Estate market a plus.
- Superior written, proofreading, verbal, and group communications skills.
- Strong leadership and influencing skills, with a track record of successful client and team relationships.
- Outstanding conceptual, strategic, analytical, and problem-solving skills.
About ABM Industries
ABM Industries is a leading provider of facility solutions. We offer a comprehensive benefits package, and we are an equal opportunity employer.
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