Marketing Director

3 weeks ago

Atlanta, Georgia, United States BrandSafway Full time
Job Title: Director, Marketing

Job Summary:

BrandSafway is seeking a Director, Marketing to develop and execute comprehensive marketing strategies that build our brand, showcase the depth and breadth of our offerings, and support growth.

Key Responsibilities:

  • Serve as a strategic marketing partner to company leadership, supporting various product categories, geographic markets, and market sectors.
  • Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, events, and traditional marketing.
  • Collaborate with cross-functional teams, including sales & product development to drive and execute cohesive marketing strategies.
  • Lead and manage a team of relationship managers assigned to different product categories and geographies.
  • Act as a culture builder and change agent.
  • Establish key processes critical to success and continuous improvement.
  • Passionately champion the BrandSafway brand, ensuring consistency with overall strategy.
  • Develop and execute trade show strategies to enhance brand visibility and engagement.
  • Manage all aspects of trade show planning, including logistics, booth design, etc.
  • Work cross-functionally with internal partners and business leaders to bring events to life and tell our story.
  • Manage a pipeline of marketing deliverables, ensuring timely and high-quality output.
  • Write key messaging and compelling copy for marketing campaigns, including ads, sell sheets, and other promotional materials.


Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 10+ years of progressive marketing experience, with at least 5 years in a leadership role within the industrial or construction market.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
  • Excellent communication and interpersonal skills, with the ability to influence and build relationships at all levels.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Deep understanding of the latest marketing trends, technologies, and best practices.
  • Experience with content marketing and thought leadership in the construction industry.


About Us:

BrandSafway is a leading provider of access, specialized services to the global industrial, commercial and infrastructure markets. We deliver access and scaffolding systems, forming and shoring, industrial services and related solutions to more than 30,000 customers worldwide. With over 40,000 employees and operations in more than 27 countries, we deliver more value by helping customers improve productivity and safety on every jobsite.

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