Digital Marketing Strategist
4 days ago
IV Interactive is seeking a highly skilled Digital Marketing Specialist to drive our paid social and paid search campaigns to success. As a key member of our team, you will be responsible for creating and executing campaign plans, conducting competitive research, and managing multiple campaigns to meet performance goals.
Key Responsibilities- Create campaign plans, including budget, targeting, and recommendations for Facebook Ads, TikTok, Google Ads, and LinkedIn Ads
- Conduct competitive research and develop audience sets, targeting, and keywords for paid digital campaigns
- Setup and manage accounts, tracking, and campaigns with best practice guidelines
- Manage multiple campaigns with a focus on performance, including ongoing testing, optimization, and budget management
- Create reports and effectively communicate performance to clients
- Pace and optimize campaign spend against daily/monthly budgets
- Assess landing pages for strategy and conversion rate optimization
- Bachelor's degree in marketing, advertising, communications, or relevant field
- Strong understanding of digital marketing fundamentals and methodologies
- 3+ years of experience managing paid social campaigns (Meta, TikTok)
- 2+ years of experience managing paid search campaigns (Adwords, Bing)
- Foundation of Conversion Rate Optimization (CRO) best practices
- Excellent spreadsheet skills, Excel or Google Sheets
- Meta Ads, Google Adwords, and/or Analytics Certified
- Experience working and communicating directly with clients
- Experience in the healthcare/medical vertical
- Experience with Supermetrics and other marketing automation tools
- SEO experience
- Collegial, energetic work environment at a fast-growing company
- Excellent compensation and benefits
- Medical, Vision & Dental coverage
- IRA plan/Profit Sharing Plan
- Generous Paid Time Off, including PTO "Credit" for volunteer work
IV Interactive is committed to cultivating a culture of inclusion, respect, and connectedness. We're a diverse team of employees who value and respect each other's differences. We're an Equal Opportunity Employer and Participate in E-Verify.
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