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Marketing Strategist

2 months ago

Margate City, New Jersey, United States Soleil Sotheby's International Realty Full time
About Us

Soleil Sotheby's International Realty is a leading real estate company that prides itself on excellence and innovation in the market. We are seeking a highly skilled Marketing Coordinator to lead our marketing department and drive our brand's success.

Role Overview

As our Marketing Coordinator, you will play a crucial role in shaping and executing our marketing strategies, overseeing both company-wide initiatives and individual agent campaigns. A key aspect of this role is acting as a tech liaison, where you will assist and train our agents on various marketing tools and technology platforms.

Key Responsibilities
  • Agent and Campaign Management:
    • Develop and implement marketing strategies and assets for agents and the company, ensuring alignment with project objectives and deadlines.
    • Oversee special projects and marketing materials, maintaining quality and timeliness throughout each campaign.
  • Brand Advocacy:
    • Enhance the company's brand position and exposure across all platforms, including print, digital, and social media.
    • Ensure brand integrity and quality in all marketing efforts.
  • Tech Liaison and Training:
    • Serve as the primary tech liaison for our agents, offering training and support on our various marketing tools and technology platforms.
    • Assist agents in effectively utilizing marketing technology to enhance their performance and achieve their goals.
  • Collaboration and Innovation:
    • Work closely with the executive team to discuss budgets, strategies, and new ideas.
    • Explore PR and SEO opportunities to elevate listings, agents, and the company's profile.
  • Administrative Support:
    • Assist with daily office operations, including client and agent interactions and listing management.
    • Utilize Sotheby's International Realty tools and systems, offering coaching and support to agents.
  • Product and Program Management:
    • Identify and manage marketing products and services that align with our business and sales goals.
Qualifications
  • 3+ years of experience in marketing or advertising.
  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
  • Experience with social media platforms, CRM, and public relations.
  • Proficiency in Canva and graphic design; SEO knowledge is a plus.
  • Knowledge of FUB and RealScout is helpful.
  • Familiarity with Google Workspace.
  • Excellent communication skills, both oral and written, with strong presentation abilities.
  • Proven leadership and interpersonal skills.
  • Exceptional project management skills with the ability to prioritize and manage multiple tasks in a fast-paced environment.
  • Detail-oriented with strong problem-solving and decision-making capabilities.
  • Experience with real estate marketing tools and technology is beneficial but not required.
  • Must be able to work on-site in Margate, NJ.