Strategic B2B Marketing Director

4 weeks ago


Colorado Springs, Colorado, United States The Krazy Coupon Lady Full time
Job Description

We are seeking a highly skilled and strategic Director of B2B Marketing to lead our marketing efforts and drive business growth across multiple divisions. This role requires a dynamic and results-driven individual who can develop and execute effective marketing campaigns that resonate with B2B audiences, generate qualified leads, and support revenue growth.

Key Responsibilities
  • Develop and execute lead generation and demand generation strategies to generate qualified leads and support revenue growth.
  • Collaborate closely with the Head of CPG Sales to align marketing efforts with their goals and develop targeted marketing programs that drive lead generation and customer acquisition.
  • Leverage a mix of digital marketing, content marketing, events, thought leadership, and account-based marketing strategies to engage and convert target customers.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • Proven experience (8+ years) in B2B marketing, with a focus on lead generation, demand generation, and marketing strategy.
  • Strong knowledge of digital marketing, content marketing, events, thought leadership, and account-based marketing.
  • Experience in managing and leading marketing teams.
About KCL

KCL is a remote company with employees located across the United States. We're a team focused on hard work, humility, and transparency. We believe in the power of community and the magic of friendship that created KCL, so for us, everything we do is people-first.


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