Senior Account Executive

9 hours ago

Denver, Colorado, United States TURNER Full time
Job Title: Senior Account Executive

We are seeking a highly skilled Senior Account Executive to join our team at TURNER, a leading public relations and digital communications agency specializing in travel, outdoor, lifestyle, and wellness brands.

Job Summary

The Senior Account Executive will be responsible for supporting daily activities for designated travel/tourism/lifestyle accounts, contributing to proactive media relations, and maintaining strong relationships with top-tier national and regional media. The ideal candidate will have 5+ years of media relations experience, a passion for storytelling, and a strong understanding of the travel industry.

Key Responsibilities
  • Support daily activities for designated travel/tourism/lifestyle accounts
  • Contribute 70 percent of time to proactive media relations, with a focus on consumer media and thought leadership across travel, outdoor, active, wellness verticals
  • Maintain and leverage strong relationships with top-tier national and regional media across platforms
  • Plan, implement, and manage client media missions and media events
  • Plan and execute group media familiarization tours in destination (some travel required)
  • Understand clients' business objectives and demonstrate an ability to ideate fresh, on-brand story angles to proactively pitch to media
  • Write/edit client collateral, including news releases, media alerts, photo captions, media pitches, bios, talking points, and fact sheets
  • Assist in managing junior staffers' media and client relations efforts, including editing media lists, pitches, hit announcements, and client reports
  • Stay updated on media and influencer trends to incorporate into earned media strategies
  • Assist with team management, resources, and deadlines
  • Assist with client relations through meetings, conference calls, events, and day-to-day contact
  • Stay abreast of current industry news and trends, including how AI is impacting newsrooms and media relations efforts
Requirements
  • 5+ years of communications experience, preferably in travel/tourism industry and relevant experience with product brands through partnerships or standalone campaigns
  • Holds established national and regional media relationships, and the skills to develop new relationships using traditional and digital tools
  • BA or BS in public relations, journalism, communications, or related field
  • Excellent interpersonal and communication skills
  • Proficient in AP Style
  • Previous experience coordinating media familiarization tours, media events, and media missions
  • Possesses excellent writing skills, with a strong attention to detail
  • Uses social media tools regularly and has experience integrating social media into PR programs
  • Proficiency using Cision and Muck Rack platforms
  • Understanding of influencer vetting tools preferred
  • Interest in traveling both domestically and internationally as needed for clients (current passport and valid driver's license needed)
  • Passion for the travel/tourism/lifestyle industries and the ability to spot trends
About TURNER

TURNER is a public relations, social media, and digital communications firm representing some of the world's best destinations, resorts, and brands. We specialize in tourism, travel, and active lifestyle brands. We have offices in New York, Chicago, and Denver, with teams in Miami, Portland, and Charleston, to best service our worldwide clients.

Salary range varies based on experience, $72,000-$80,000. TURNER is an Equal Opportunity Employer.

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