Content Marketing Specialist

4 days ago

San Francisco, California, United States META Full time
Job Description

Meta is seeking a skilled Content Marketer to join our Employer Brand team. As a Content Marketer, you will be responsible for creating and executing brand marketing initiatives that showcase Meta as an employer of choice.

Key Responsibilities
  • Develop and execute a global employer brand content plan to support company and recruiting priorities.
  • Manage day-to-day cross-functional content strategy planning and execution of brand marketing efforts.
  • Create engaging organic and paid content for social media, website, and blog features, as well as event properties and internal/external communications.
  • Discover and amplify compelling employee stories through interviews and editorials, video productions, and virtual/physical events.
  • Manage ad strategy, execution, and reporting, and create and execute around cultural moments to show meaningful cultural relevance.
  • Understand and champion the wants and needs of our talent audience, and build out a strategic messaging framework and craft emotionally-compelling stories that connect with our audiences.
  • Own editorial strategy for key content verticals across a wide variety of channels, and collaborate closely with agency partners, media partners, and cross-functional company partners in content creation and optimization.
  • Leverage opportunities to engage employees in employer branding efforts, and prioritize competing needs with solid reasoning and creative solutions.
Requirements
  • 5+ years of documenting/editing experience, 5+ years of creative content creation in design programs like Adobe, Figma, etc., and 5+ years of editing experience.
  • Demonstrated experience to adapt, learn new skill sets, and gain an understanding of operational challenges, organizational, time management, and communication skills.
  • Innovative content creator and on top of social trends, resourceful and creative storyteller, experience marketing to diverse audiences in an authentic way that produced measurable results, and entrepreneurial with a proven skill to execute on multiple tasks simultaneously.
  • Interest for Meta's mission and values, and relationship building skills in a highly cross-functional environment.
Preferred Qualifications
  • Previous experience on an Employer Brand or Recruitment Marketing team.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .

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