Global Market Development Manager

20 hours ago

Cambridge, Massachusetts, United States Thermo Fisher Scientific Full time
{"Job Title": "Global Market Development Manager", "Job Description": "About the Role

We are seeking a highly skilled Global Market Development Manager to join our team at Thermo Fisher Scientific. As a key member of our marketing team, you will be responsible for developing and implementing global go-to-market strategies for our single-use products.

Key Responsibilities
  • Develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Drive demand generation for our portfolios, delivering and evaluating the quality of marketing qualified leads to our technical sales teams.
  • Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
  • Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search, and display advertising.
  • Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Interact with varying levels of internal and external personnel, including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and implement marketing programs within their regions.
Requirements
  • Bachelor's degree in Life Sciences, Marketing, or a related field.
  • 5+ years of marketing experience, with a strong background in B2B marketing.
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
  • Experience developing messaging for sales and customer-facing materials.
  • Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs, and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer.
  • Outstanding communication skills, as well as analytical, project management, and planning skills.
  • Strong business sense and customer focus.
What We Offer

We offer a competitive remuneration package, including annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

Compensation and Benefits

The salary range estimated for this position based in Massachusetts is $103,100.00–$142,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.

For more information on our benefits, please visit: Thermo Fisher Scientific Benefits

", "lang_code": "en-US"}

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