Communications Marketing Specialist

2 weeks ago

Davis, California, United States HM-Clause Full time
"WE BUILD TRUST WITH FARMERS AROUND THE WORLD BY SUPPORTING THEM TO SUSTAINABLY IMPROVE THE QUALITY AND FLAVOR OF THEIR PRODUCTION."

HM.CLAUSE operates as a division of Limagrain, a global agricultural cooperative established and governed by farmers. HM.CLAUSE focuses on the development, production, and distribution of vegetable seeds. Our mission is to collaborate with our clients to tackle the agricultural challenges of today while producing superior quality vegetable seeds for the future. Our international team of specialists and advanced research facilities empower us to partner closely with growers, delivering the most relevant and dependable vegetable seeds available.

Key Responsibilities:

Strategic Communication Development:
  • Support the initiatives of the Promotional Strategic Committee by coordinating product and brand promotions aimed at specific audiences in collaboration with sales and marketing teams.
  • Oversee communication projects and integrate internal and corporate communication efforts as directed by management and stakeholders.
  • Assist in defining and executing strategies that enhance the operational excellence of marketing initiatives, aiding commercial and development teams in their projects.
  • Collaborate with the Senior Communications Specialist to implement a customer-focused strategy aimed at enhancing customer satisfaction and loyalty.
  • Execute regional communication strategies and plans, including Marcom campaigns, messaging, and performance indicators.
Execution and Oversight of Communication:
  • Facilitate effective communication within the designated region, ensuring alignment with guidelines from Product Development Managers, Sales, and the Regional Marcom Manager.
  • Assist in formulating the annual communication plan and budget for the region, securing necessary approvals from management and stakeholders.
  • Manage the tactical execution and monitoring of the annual local communication plan, adhering to management directives.
  • Ensure high-quality communication materials and services are produced on time, maintaining compliance with brand standards and audience expectations.
  • Track and report on the effectiveness of communication initiatives, providing insights for optimization and continuous improvement.
Media Engagement and Event Coordination:
  • Build and maintain strong relationships with external suppliers, including advertising agencies and service providers, to ensure effective execution of communication strategies.
  • Identify opportunities to enhance internal communication processes, fostering collaboration and information sharing across departments.
  • Evaluate the impact of communication efforts, gathering feedback and data to refine future initiatives.
  • Assist in developing relationships with media representatives, influencers, and opinion leaders to enhance brand visibility.
  • Contribute to the planning and execution of promotional campaigns and events that elevate brand awareness and customer engagement.
  • Stay informed about trends and best practices in communication and marketing to identify opportunities for innovation.
Digital Content Management:
  • Oversee the creation of visual content, ensuring alignment with brand identity and guidelines.
  • Regularly update and maintain the company's website and social media channels, ensuring content consistency and relevance.
  • Analyze and report on the performance of digital content using analytical tools to enhance campaign effectiveness.
  • Collaborate with internal teams to ensure message consistency across all digital platforms.
  • Seek opportunities for collaborative content creation and partnerships to expand the reach of the company's messaging.
  • Monitor digital marketing trends to identify potential improvements in the company's online strategy.
Performance Metrics and Reporting:
  • Gather key performance indicators and prepare reports to assist management in evaluating marketing and communication effectiveness.
  • Analyze the success of implemented strategies, pinpointing areas for improvement.
  • Recommend methodologies for measuring the impact of marketing and communication efforts to ensure effectiveness and return on investment.
  • Coordinate the collection and organization of data and visual assets, maintaining updated information-sharing platforms.
  • Present results of marketing initiatives, offering insights and recommendations for optimizing performance.
  • Regularly review performance metrics to ensure alignment with strategic objectives.
  • Propose efficient communication processes for sharing updates related to performance metrics with teams and management.
Qualifications:
The ideal candidate will possess self-motivation and adaptability. We seek individuals with:
  • A degree in Communication, Marketing, Advertising, Public Relations, Journalism, Business Administration, or related fields.
  • Advanced proficiency in English is required; knowledge of an additional language is highly valued.
  • 3-5 years of demonstrated experience in similar roles.
Benefits:
HM.CLAUSE offers a competitive compensation and benefits package, including:
  • Salary range: $70,000 - $80,000
  • Comprehensive health benefits including Medical, Dental, and Vision coverage.
  • Work-life balance with generous paid time off.
  • Company-paid life insurance and disability coverage.
  • Wellness benefits including fitness reimbursements and mental health services.
  • Opportunities for internal career advancement and professional development.
  • A supportive and inclusive work environment.
We value our employees as our greatest asset and strive to foster a culture of innovation and collaboration.

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