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Communications Marketing Specialist

2 months ago

Davis, California, United States HM-Clause Full time
"WE BUILD TRUST WITH FARMERS AROUND THE WORLD BY SUPPORTING THEM TO SUSTAINABLY IMPROVE THE QUALITY AND FLAVOR OF THEIR PRODUCTION."

HM.CLAUSE operates as a division of Limagrain, a global agricultural cooperative established and governed by farmers. HM.CLAUSE focuses on the breeding, production, and distribution of vegetable seeds. We partner with our clients to address contemporary agricultural challenges and deliver superior quality vegetable seeds for the future. Our international team of specialists and advanced research facilities allow us to collaborate closely with growers, providing the most relevant and dependable vegetable seeds available.

Key Responsibilities:

Communication Strategy and Planning:
  • Support the initiatives of the Promotional Strategic Committee, coordinating product and brand promotions targeted at specific audiences alongside sales and marketing teams.
  • Oversee communication projects and integrate internal and corporate communication strategies as determined by management and stakeholders.
  • Collaborate in the definition and execution of strategies that enhance the operational excellence of marketing efforts, aiding commercial and development teams in their initiatives.
  • Assist the Senior Communications Specialist in executing a customer-focused strategy, aimed at enhancing customer satisfaction and loyalty to HM.CLAUSE.
  • Implement regional Communications Strategies & Plans, including Marcom campaigns, messaging, and KPIs.
Communication Execution and Monitoring:
  • Facilitate effective communications within the assigned region, adhering to the guidelines set by Product Development Managers, Sales, and Regional Marcom Manager.
  • Assist in preparing the annual communication plan and budget for the designated region, ensuring management approval.
  • Manage the tactical execution and monitor the annual local communication plan, under management supervision.
  • Ensure the quality of communication materials, services, and timelines, maintaining adherence to brand guidelines and audience expectations.
  • Track the performance of communication initiatives and regularly report results to management and relevant teams, identifying areas for optimization.
Media Relations and Events:
  • Establish and nurture relationships with external suppliers, including advertising agencies, printers, and translators, to ensure efficient execution of communication initiatives.
  • Identify opportunities to enhance internal communication processes, fostering collaboration and information sharing across departments.
  • Evaluate the impact of communication actions, gathering feedback and data to inform future initiatives.
  • Assist in building relationships with media representatives, including journalists and influencers, to enhance brand visibility.
  • Contribute to the planning and execution of promotional campaigns and events that increase brand awareness and customer engagement.
  • Stay informed on trends and best practices in communication and marketing to identify opportunities for innovation.
Digital Content Management:
  • Coordinate the creation of visual content, ensuring compliance with brand guidelines.
  • Maintain and update the company's website content, as well as oversee social media strategies for consistency and relevance.
  • Analyze and report on the performance of digital content using analytical tools to optimize campaign effectiveness.
  • Collaborate with internal teams to ensure message consistency across all digital platforms.
  • Identify opportunities for collaborative content creation or partnerships to enhance content reach.
  • Monitor digital marketing trends to identify potential improvements in the company's online strategy.
Performance Metrics and Reporting:
  • Gather KPIs and prepare reports to assist management in evaluating marketing and communication performance.
  • Analyze the effectiveness of implemented actions, identifying successes and areas for improvement.
  • Recommend methodologies for measuring marketing and communication effectiveness and ROI.
  • Coordinate the collection and archiving of generated data and visual assets, ensuring all information sharing platforms are updated.
  • Compile and present results of marketing initiatives, providing insights for optimization.
  • Regularly review KPIs to ensure alignment with strategic objectives.
  • Recommend efficient communication processes for sharing KPI updates with teams and management.
Qualifications:
The ideal candidate will possess self-motivation and adaptability. We seek individuals with:
  • A degree in Communication, Marketing, Advertising, Public Relations, Journalism, Business Administration, or related fields.
  • Advanced proficiency in English is required; knowledge of another language is a plus.
  • 3-5 years of relevant experience in similar roles.
Benefits:
HM.CLAUSE offers a comprehensive compensation and benefits package, including:
  • Competitive salary ranging from $70,000 - $80,000.
  • Medical, Dental, and Vision coverage.
  • Work/Life Balance with paid holidays and progressive vacation time.
  • Company-paid Life Insurance and Disability coverage.
  • Wellness benefits including fitness reimbursements and mental wellness services.
  • Opportunities for internal career progression and professional development.
  • A welcoming work environment with business casual attire.
  • Financial wellness programs including 401(k) matching and profit sharing.
  • Family benefits including paid parental leave and low medical deductibles.
We are committed to fostering a supportive culture and leadership that encourages participation in our mission to enhance the global food supply and support farmers.