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Marketing Insights Analyst

2 months ago

Chicago, Illinois, United States Banner Solutions Full time

Overview

We are looking for a detail-oriented and analytical Marketing Data Analyst to become a vital part of our team. This position plays a crucial role in fostering data-centric decision-making within our marketing and revenue departments. The successful candidate will possess a robust background in data analysis, reporting, and visualization, coupled with a strong desire to extract actionable insights that propel business success.

Data Analysis and Reporting Responsibilities:

  • Establish and uphold extensive performance metrics and KPIs to evaluate the success of marketing and revenue initiatives.
  • Perform thorough data examinations to detect trends, patterns, and areas for enhancement.
  • Assist with ad-hoc analysis and reporting inquiries to resolve specific business challenges.
  • Create and manage sophisticated reporting dashboards utilizing Power BI and similar platforms to deliver clear and actionable insights to marketing and leadership teams.
  • Leverage Google Analytics to monitor website traffic, user behavior, UX/UI effectiveness, and conversion rates.
  • Exhibit advanced SQL skills to extract, cleanse, and transform revenue and customer data for comprehensive analysis.

Customer Segmentation and Insights:

  • Formulate customer segmentation frameworks to pinpoint distinct customer demographics and their preferences.
  • Develop predictive models to anticipate future trends in customer behavior, sales, and market dynamics.
  • Conduct cluster analysis to reveal hidden patterns in customer behaviors and their engagement levels.
  • Examine customer data to comprehend the customer lifecycle and the critical factors influencing lifetime value, purchasing behavior, retention, and churn rates.

Insight Generation and Communication:

  • Convert complex data into actionable insights and recommendations for marketing, eCommerce, sales, and operations teams.
  • Prepare and present compelling presentations to communicate findings to cross-functional leadership teams.
  • Collaborate with marketing teams to enhance campaign performance based on data-driven insights from A/B/Multivariate tests and test/control incrementality assessments.

Dashboard Development and Maintenance:

  • Design and construct interactive dashboards to visualize key performance indicators and trends.
  • Ensure data accuracy, consistency, and timely updates within dashboards.

Process Optimization:

  • Identify opportunities to enhance data collection, analysis, reporting, and processes across marketing, eCommerce, sales, and operations.
  • Propose and implement data-driven process improvements to boost the efficiency and effectiveness of revenue and customer actions.

Qualifications:

  • Bachelor's degree in Statistics, Mathematics, Economics, or a related discipline.
  • 3+ years of experience in a data analysis or marketing analytics capacity.
  • Advanced skills in Google Analytics, Power BI, SQL, and statistical tools/packages.
  • Proficient in Excel, including data manipulation, pivot tables, pivot charts, and data modeling.
  • Experience in customer segmentation, cluster analysis, and statistical modeling.
  • Strong analytical and problem-solving abilities with a critical thinking mindset.
  • Excellent communication and presentation skills to effectively share insights with stakeholders.
  • Detail-oriented with a high level of accuracy and attention to detail.
  • Able to work independently and collaboratively within a cross-functional team.

Join our team at Banner Solutions and contribute to shaping the future through innovative strategies and impactful initiatives. If you are a data-driven professional with a passion for deriving actionable insights and driving business growth, we encourage you to explore this opportunity.