Digital Marketing Strategist

3 days ago


New York, New York, United States Mondo Full time
Job Overview
Mondo is seeking a highly skilled Digital Marketing Strategist to lead the development and implementation of comprehensive performance marketing strategies. As a key member of our team, you will spearhead campaign optimization and drive business growth through data-driven insights and innovation.

Salary Information
The estimated annual salary for this position is $120,000-$150,000 based on industry standards and market conditions.

Key Responsibilities
  • Develop and execute performance marketing strategies aligned with client objectives.
  • Lead the implementation and optimization of multi-channel campaigns throughout the lifecycle.

Data Analysis and Insights
You will utilize advanced analytics tools to collect, analyze, and interpret campaign data, derive actionable insights to optimize ROI, conversion rates, and overall campaign performance.

Audience Strategy and Segmentation
Lead sophisticated audience research, segmentation, and targeting initiatives, utilizing advanced targeting capabilities to optimize audience selection and messaging strategies.

Creative Direction and Testing
Collaborate with creative teams to develop high-performing ad creatives and assets, oversee A/B testing and iteration cycles to refine and enhance campaign performance.

Budget Management and Reporting
Effectively manage and allocate campaign budgets to maximize ROI, generate detailed reports and present strategic recommendations to stakeholders.

Professional Qualifications
To be successful in this role, you should have a Bachelor's degree in Marketing, Advertising, Business, or a related field, along with 5+ years of proven experience in performance marketing, strategy development, campaign management, and optimization.

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