Fashion Digital Marketing Strategist
3 days ago
About the Role:
This is an exciting opportunity to join Alice and Olivia as a Fashion Digital Marketing Strategist. As a key member of our e-commerce team, you will be responsible for shaping and executing our overall CRM and lifecycle strategy to drive sales growth and client loyalty.
About You:
We are looking for a highly motivated and data-driven individual with 5+ years of experience managing CRM in DTC e-commerce, preferably within fashion brands. You should have proven experience managing and analyzing digital marketing campaigns across email, SMS, CRM, and MMS. Proficiency in marketing platforms such as SFMC, Attentive, Sendgrid, Heap, and Amperity, and reporting dashboards such as Google Analytics is essential.
Responsibilities:
- Develop and implement comprehensive CRM and loyalty strategies that align with the company's e-commerce and DTC objectives.
- Utilize advanced data analytics to identify customer insights, trends, and opportunities for improving customer retention and loyalty.
- Design and execute highly targeted and personalized campaigns to engage customers, drive repeat purchases, and increase customer lifetime value.
What We Offer:
$110,000 - $140,000 base salary.
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