Senior Vice President of Global Marketing

7 days ago

Tampa Florida, United States AVI-SPL Full time
About the Role

We are seeking a highly experienced and strategic Senior Vice President of Global Marketing to lead our marketing efforts and drive business growth.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy aligned with business objectives and drive bottom-line impact.
  • Lead a team of marketing professionals and foster a culture of collaboration, innovation, and accountability.
  • Partner with sales leadership to align marketing efforts with sales goals and objectives.
  • Oversee the development and delivery of brand strategy, brand management, and brand awareness initiatives.
  • Create B2B marketing strategies, including account-based marketing (ABM), leveraging digital channels, programmatic advertising, and business development.
  • Drive customer acquisition, retention, and cross-sell/upsell opportunities.
  • Guide lead management best practices and support similar initiatives in support of our e-commerce channel.
  • Partner with product and innovation teams to lead the development of new product marketing assets.
  • Direct the creation of field marketing outreach and engagement plans for each of our global regions.
Requirements
  • Demonstrable track record of strong leadership and inspiring teams to deliver exceptional results.
  • 10+ years in a similar marketing leadership position for a large, multinational company.
  • Keen acumen for collaboratively developing and implementing strategic marketing plans.
  • Previous P&L responsibility and experience with marketing organizational planning and team development.
  • Extensive experience and a deep understanding of B2B, brand strategy and architecture, integrated marketing strategy, and account-based marketing (ABM).
  • Well-versed in leveraging digital channels, programmatic advertising, and business development, CRM and ABM applications, data analytics, and customer insights.
  • Excellent interpersonal skills and the ability to foster alignment and collaboration between and among sales and marketing teams.
About Us

AVI-SPL is an Equal Opportunity/Affirmative Action Employer. We are committed to creating a diverse and inclusive workplace and welcome applications from qualified candidates.

AVI-SPL is an AA/Disabled/Veteran Protected Employer VEVRAA Federal Contractor.

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