Marketing Engagement Coordinator

1 week ago


Eatontown, New Jersey, United States Prelude Fertility Full time

The Marketing Engagement Coordinator plays a pivotal role in supporting and executing marketing strategies that embody the ethos, principles, and branding of Prelude Fertility. This position is essential in spearheading community outreach initiatives and amplifying the company's online presence across key regions.

KEY RESPONSIBILITIES:

  • Digital Marketing:
    • Oversee website updates, ensuring content is relevant and engaging.
    • Act as the primary liaison with digital marketing partners and agencies.
    • Propose innovative ideas based on market analysis to enhance website appeal.
    • Generate compelling content for various platforms.
    • Collaborate with internal teams to align marketing efforts.
    • Plan and implement social media campaigns for awareness initiatives.
    • Facilitate opportunities for patient testimonials and feedback.
  • Project Management:
    • Assist in organizing special events such as the Annual Fertility Symposium and other promotional activities.
  • Coordinate with corporate marketing and public relations teams to identify media opportunities.
  • Support the formulation and execution of a comprehensive Marketing Action Plan and Budget.
  • Manage relationships with external marketing vendors and community organizations.
  • Contribute to the development of marketing strategies and performance metrics.
  • Monitor and evaluate the effectiveness of marketing initiatives.
  • Represent the organization at public relations events and seminars.
  • Enhance the practice's reputation among both internal and external stakeholders.
  • Oversee patient satisfaction assessments through regular survey analysis.
  • Conduct competitive market research to inform proactive marketing strategies.
  • Ensure alignment with corporate marketing and sales objectives.
  • Assist in creating marketing collateral including advertisements, newsletters, and promotional materials.
  • Lead community engagement events focused on patient outreach.
  • Develop reporting systems for tracking practice performance metrics.
  • Travel may be required for conferences and strategic meetings.
  • Engage in prospecting activities to establish new referral sources.
  • Collaborate with donor teams to evaluate donor applications and outreach.
  • Coordinate participation in health fairs and educational presentations.
  • Research and identify new marketing opportunities within assigned territories.
  • Meet regularly with donor teams to address needs and updates.
  • Assist in updating marketing materials and executing campaigns in targeted areas.

QUALIFICATIONS:

  • A Bachelor's Degree in Marketing or a related discipline is required.
  • A minimum of 3 years of experience in direct-to-consumer marketing, preferably within the healthcare sector.
  • Experience in the fertility field and collaboration with healthcare professionals is preferred.

BENEFITS:

  • Comprehensive health coverage options for employees.
  • Support for adoption and fertility-related expenses.
  • Paid parental leave for employees.
  • 401k plan with employer matching.
  • Generous paid time off and holidays.
  • Professional development opportunities.
  • Employee recognition programs.


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