Marketing Manager

2 days ago

GondrecourtleChâteau, Grand Est, United States New York Blood Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at New York Blood Center Enterprises / Memorial Blood Centers. As a key member of our Donor Engagement team, you will be responsible for implementing national marketing campaigns at a local level, while also planning and executing local campaigns, promotions, and events to drive donor retention and satisfaction.

Key Responsibilities:
  • Collaborate with colleagues across Donor Engagement and the organization to lead and/or localize national marketing campaigns, tailoring strategies to meet the unique needs of the local community while aligning with Enterprise goals.
  • Organize and manage events for blood and platelet donors, including appreciation events and special initiatives, ensuring they are well-executed and contribute to donor retention, collection, and recruitment goals.
  • Analyze daily blood and platelet collection numbers to identify trends, opportunities, and areas for improvement, using data to drive marketing strategies that enhance donor engagement and collection success.
  • Seek out and cultivate local partnerships with businesses, community organizations, and other stakeholders to support collection goals and donor retention efforts.
  • Cultivate and manage relationships with local and regional media outlets, serving as a spokesperson for the organization and representing it in interviews, press conferences, and other public forums.
  • Work closely with Donor Recruitment and Collections teams to ensure donor centers and blood drives are successful, aligning marketing strategies with operational needs to maximize impact.
  • Prepare regular reports on campaign performance, event outcomes, media engagement, and partnership success, providing insights and recommendations for continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Communications, or equivalent combination of education and work experience.
  • 5-7 years of experience in marketing, preferably in healthcare, nonprofit, or blood services.
  • Knowledge of traditional and new marketing strategies and trends, familiarity with the local service areas (Metro Twin Cities and Duluth area), and knowledge of a variety of software applications (Microsoft Office Suite, project management system).
Benefits:

We offer a comprehensive benefits package, including medical, dental, vision, paid time off, sick time, and a retirement plan. Innovative Blood Resources is an equal employment/affirmative action employer and does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, marital/or parental status, age, national origin, citizenship, disability, veterans status, or any other classification protected by applicable Federal, State, or Municipal Law.

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