Director of Physician Engagement
1 month ago
The Director of Physician Engagement will lead the development and execution of a comprehensive physician outreach strategy to drive referral growth and improve patient outcomes across all specialty service lines at Piedmont Healthcare. This includes managing a team of territory outreach personnel and leveraging data and technology to achieve service line and hospital referral goals.
Key Responsibilities:
* Provide strategic leadership to the Physicians Outreach team, overseeing the development and implementation of data-driven marketing and referral business plans.
* Collaborate with key leaders throughout Piedmont entities and services lines to understand strategic objectives and business goals.
* Regularly communicate and set expectations regarding results and market analysis.
* Assess first- and third-party data, leveraging analytical tools and technology platforms to identify current market and future trends, competitive activities, physician targets, and regional opportunities.
* Work with the strategy and finance functions on identified business development opportunities throughout the Piedmont service area.
* Develop and implement plans to address volume needs and increase market share.
* Manage expenses and other resources within allotted operations budget.
Qualifications:
* Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field.
* Seven (7) years of experience demonstrating industry expertise driving strategic analytical and tactical capabilities to deliver sales/referral results in complex environments.
* Leadership experience is preferred.
* Experience or familiarity with market and physician data, analytical tools, and technology platforms.
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