Direct to Consumer Marketing Director

2 days ago

South Bend, Indiana, United States Aquestive Therapeutics Full time
Job Summary: The DTC Marketing Director at Aquestive Therapeutics is responsible for developing and executing omnichannel marketing strategies to drive direct product sales through the company's website and Amazon. Key objectives include increasing revenue, maximizing new consumer acquisition levels, and maintaining high levels of consumer retention. The ideal candidate will have expertise in digital marketing channels, including Amazon, social media marketing, and influencer marketing. They will also be responsible for developing and implementing the direct/digital/online marketing strategy, managing product selection, pricing strategy, promotions, and partnership opportunities that achieve and complement company goals and objectives.
Responsibilities:
  • Develop strategic direct marketing plans and programs for the direct business, both short and long range, to ensure profitable revenue growth in support of the Company's goals.
  • Create a digital brand marketing strategy that maintains and communicates company brand, usage, and sub-brand strategies to ensure consistency, maximum consumer exposure and awareness via e-commerce and social media channels and increase consumer acquisition through effective digital marketing strategies across all channels including social media and web assets.
  • Oversee programs to improve consumer retention rates based on clear segmentation.
  • Oversee marketing database including consumer segmentation for each product.
  • Gather, filter and share consumer insights on DTC products within Aquestive.
  • Oversee effective web merchandising both direct and through the Amazon marketplace to increase sales.
  • Develop strategies to grow revenue while enhancing the consumer experience across channels.
  • Develops and maintains digital marketing strategies to build public awareness and increase sales/market share for each product category.
  • Assure utilization of other organization resources to support marketing efforts.
  • Develops budgets for projects, monitoring costs, and providing status reports to senior management.
  • Work with other departments in developing the product strategy/selection for the Aquestive DTC business.
  • Identify, develop, and implement promotional opportunities that creatively and cost effectively generate new direct business; plan and oversee the direct promotional activities, including print and electronic.
  • Work with outside partners and vendors for ongoing miscellaneous projects to achieve departmental/company goals.
  • Provides leadership and supervision to direct staff.
Qualifications:
  • 7+ years direct-to-consumer brand development and digital marketing/ecommerce experience in an integrated, multi-channel marketing environment including e-commerce, Amazon Marketplace, and social media influencers.
  • History of profitable channel management and driving business growth.
  • Deep background in digital consumer marketing via online media sources including paid search, search engine optimization, affiliate marketing and social media including the use of influencers.
  • Demonstrated experience in digital consumer segmentation strategy.
  • Management of membership, loyalty, subscription or continuity programs a plus.
  • Track record of growing new consumer acquisition programs.
  • Experience with digital, mobile, and apps a plus.
  • Strong management skills; ability to motivate and lead direct reports and teams.
  • Excellent interpersonal, written and presentation skills required.
  • Bachelors degree required, Masters degree preferred.

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