Brand Marketing Manager

3 weeks ago


South Bend, Indiana, United States Tilray Full time
Job Title: Sr. Brand Manager - Pub Beer Brand Family

Job Summary:

We are seeking a highly skilled Sr. Brand Manager to lead the marketing efforts for our Pub Beer Brand Family. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive brand relevance and affinity in all core and expansion markets.

Key Responsibilities:

* Develop and execute yearly marketing strategies for the Pub Beer Brand Family portfolio across all consumer touchpoints
* Analyze brand insights, consumer insights, and competitive trends to inform strategic plans, innovation launches, and activations
* Develop and deliver brand creative briefs that align with brand strategy and value-based brand proposition
* Lead marketing plan development through creation of well-researched background, clear measurable objectives, strategies, KPIs, timeline, budget required, and tactical plans
* Lead x-functional marketing team from kick-off of brand plans to execution and final reporting of priority brand campaigns

Requirements:

* Bachelor's degree in marketing, advertising, or related field preferred
* Solid foundational understanding of brand marketing principles
* 6+ years of marketing experience in brand marketing
* 3+ years of people management
* Experience in the craft beer industry preferred but not required
* Proven history of building and growing brands

What We Offer:

* Competitive salary range of $80-95k annual
* Other benefits

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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