Part-time Field Marketing Representative

1 day ago

South Bend, Indiana, United States The Caputo Group Full time

Job Description:

At Shift Naturals Inc., our Field Marketing Specialists play a crucial role in driving product awareness and sales through strategic engagement and product sampling pop-ups alongside our retail partners and at various events.

Your mission is to embody and promote the DownShift spirit at retailer locations, local athletic events, launch parties, charity gatherings, music festivals, farmer's markets, and sporting events, building lasting relationships and partnerships.

We are seeking a highly organized and efficient Field Marketing Specialist to join our team. As a Field Marketing Specialist, you will play a crucial role in our engagement with the market and interactions with customers.

Your key responsibilities include captivating potential customers at events and applying fundamental merchandising strategies to boost the visibility and adoption of Shift Naturals (right now... DownShift) products.

Collaborating with event organizers, retail partners, and the broader community, you are expected to provide exceptional service and valuable insights that contribute to our growth and strengthen brand loyalty.

Key Areas of Focus:

  • Account Management & Education: Build and maintain strong relationships with retail clients to understand and meet their needs. Train retail staff on DownShift products to enhance their knowledge and ensure compliance, while also scouting for new business opportunities.
  • Merchandising: Use creative merchandising techniques to improve Shift Naturals brand visibility and sales, focusing on strategic placement and engaging pop-ups.
  • Event Planning & Execution: Organize and engage in events ranging from in-store tastings to external events like marathons and music festivals, working closely with teams and partners for flawless execution and promotional support.
  • Market Intelligence: Provide valuable market insights and strategic recommendations to support mutual growth, staying informed on industry trends and consumer preferences.
  • Relationship Management: Cultivate strong connections with retail clients, their customers, and internal teams, prioritizing effective communication and teamwork.

Our philosophy is simple: never miss an opportunity to make a sale. As a Field Marketing Specialist, you'll ensure our products are always available and attractively presented, making Shift Naturals a standout choice in the market.

Strategy: Guarantee flawless in-store execution, ensuring Shift Naturals products are always in the right place at the right time.

Location: Secure and maintain optimal product placements, both permanent and temporary, to enhance visibility.

Availability: Ensure product placements are well-communicated and visible to maximize sales opportunities.

Communication: Develop and nurture positive, professional relationships with store personnel, event staff, vendors, and customers. Remove or replace damaged or expired products, and restock items as needed, coordinating with the management team.

We are committed to creating a diverse and inclusive workplace. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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