Senior Event Marketing Manager

2 days ago


South Bend, Indiana, United States Renewal by Andersen Metro & Midwest Full time
Event and Retail Marketing Manager

We are seeking a talented and dynamic individual to lead the planning, coordination, and execution of our Event & Retail operations in the Northern Indiana market.

This role will involve growing a team of Brand Ambassadors to drive business and provide an exceptional experience for our customers.

Key Responsibilities:
  • Grow, mentor, and train the current team in the Northern Indiana market to increase lead generation through non-traditional opportunities.
  • Lead a team of supervisors to facilitate marketing goals and strategies.
  • Drive success and results in the team by living the Renewal by Andersen methodology and core values.
  • Responsible for all activities related to interviewing, onboarding, and performance management of the Brand Ambassador team.
  • Work alongside the team in the field, providing feedback and ongoing coaching.
  • Set lead generation goals, compare performance to goals, and adjust goals as needed.
  • Provide detailed and accurate lead and sales forecast.
  • Foster a competitive yet collaborative team environment.
  • Participate in a weekly leadership meeting with the Director of Events to discuss opportunities in hiring, training, team performance, and new event opportunities.
  • Create and implement a plan to exceed lead generation goals and increase the sales conversion rate in the team.
  • Manage budget to meet/exceed the cost of marketing goals.
  • Complete weekly/monthly coaching evaluations to ensure consistent lead-setting behaviors within the team.
  • Lead monthly/biweekly performance discussions with the team.
  • Facilitate weekly training boot camps.
Qualifications:
  • Ability to work a flexible schedule to meet the needs of the business, including evenings and weekends.
  • Basic understanding of Microsoft Word, Excel, and PowerPoint.
  • 3-5 years of experience managing a sales or marketing team required.
  • Ability to demonstrate strong leadership and analytic skills.
  • Must have a valid driver's license.
  • High School diploma or equivalent.
Compensation and Benefits:
  • Competitive base plus bonus structure.
  • Medical, Dental, Vision, Life Insurance, 401k.
  • Paid time off.
  • Great company culture.
  • Yearly incentive trips.


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