Product Marketing Strategist

3 days ago


Cary, North Carolina, United States Abb Holdings Inc Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at ABB. As a key member of our Distribution Solutions Division, you will play a critical role in driving business growth and market expansion for our medium voltage products.

Key Responsibilities
  • Develop and implement product marketing strategies to meet business objectives and drive sales growth.
  • Lead commercialization efforts for planned product launches and segment marketing for MV Switchgear, MV Motor Control Centers & Load interrupter Switch (LIS).
  • Collaborate with cross-functional teams to define and communicate product value propositions and positioning.
  • Oversee progress and achieve product marketing targets and budgets.
  • Focus on achievement of orders and drive continuous improvement in Net Promoter Score (NPS).
Requirements
  • Bachelor degree in Electrical Engineering or relevant engineering field, plus minimum 10+ years of technical or application experience in MV switchgear.
  • Ability to travel 20-30% (domestic).
About Us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection, and control of power by improving electric power quality while strengthening the resilience of the grid. We value people from different backgrounds and are committed to equal employment opportunity and affirmative action.



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