Product Marketing Strategist
24 hours ago
We are seeking a highly skilled Product Marketing Specialist to join our team at ABB. As a key member of our marketing team, you will be responsible for implementing product marketing strategies in line with global product strategy in assigned areas to meet business objectives.
Key Responsibilities- Lead and manage commercialization efforts of planned product launches and segment marketing for LV Switchgear, LV Motor Control Centers & Busway.
- Implement the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieve product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Execute annual marketing plan in collaboration with relevant division and/or product groups and develop business plans focused on driving business development for a defined market.
- Bachelor degree in Electrical Engineering or relevant engineering field PLUS minimum 10+ years of technical or application experience in LV switchgear, MCC & Busway.
- Strong communication skills to influence and negotiate with customers.
- Able to travel 20-30% (domestic).
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. We value people from different backgrounds and are committed to equal employment opportunity and affirmative action.
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