Brand-Tech Specialist

5 days ago

Somerset NJ United States Edward Galle Full time

This position is opened by Kainjoo, a global consulting firm active in regulated industries and serving Leaf Haus, one of the fastest growing Cannabis brands in the NJ state and looking to go Multi-State.


Generating growth and visibility using data-driven customer engagement tactics


As a Brand-Tech Specialist, you will create and execute emotional marketing campaigns that connect with our target audience on a deeper level and drive brand loyalty. This includes developing messaging and content that resonates with customers on an emotional level and implementing tactics such as storytelling, personalization, and experiential marketing to create a more meaningful and immersive brand experience. You should have a strong understanding of consumer psychology and be able to use data and insights to inform your approach to emotional marketing. Additionally, it would be best if you were skilled at using a variety of digital and traditional marketing channels to reach and engage customers and be able to measure the success of your campaigns through analytics and customer feedback. Strong creative thinking, excellent communication skills, and a passion for understanding and connecting with customers emotionally are essential for this role.


Adoption and scalability of emerging technologies and channels


You set in place and integrate campaigns and brand elements into various channels, leveraging tech to scale the impact of our customer's campaigns but also injecting data-driven services into the mix of brands and products.

As a product owner, you will use the feedback loop generated by data to feed the various strategies and tactics in your growth flywheel. You leverage existing tools and can scale them across a portfolio or markets.


Sustaining the expression of brands throughout channels


As a Brand Tech Specialist, you will develop and implement creative branding strategies for our customers. This includes working closely with cross-functional teams to identify opportunities for brand growth and development and creating and executing branding campaigns aligning with our customer’s vision and mission. You should have a strong understanding of brand management principles and be able to effectively communicate our brand’s value to internal and external stakeholders. Additionally, you will be responsible for maintaining and updating these brand guidelines and staying up-to-date on industry trends and best practices in branding. A strong sense of creativity, attention to detail, and excellent project management skills are essential for success in this role.


Personality


  • Curious, with a go-ahead attitude, you like business challenges and organise your activities efficiently.
  • High energy, self-motivation and integrity
  • Ability to work in a fast-changing and multicultural environment
  • Flexibility and ability to work under pressure
  • Excellent communication, analytical and presentation skills
  • Strong negotiation and influencing skills
  • New technologies & channels and the web culture attract you, and you keep yourself aware on the latest trends in this field.


Experience


  • Min. 5 years confirmed experience for a brand in a marketing or commercial position
  • Marketing, Digital or Multichannel project management experience is a plus
  • Experience in reporting data using online tools such as CRM or ERP, or BI solutions (e.g. Google Data Studio or PowerBI)
  • Google Apps (Drive, Gmail, Calendar…) experience is a plus
  • Web-savvy


Education


  • MBA or Master’s degree in Marketing/Communications
  • Double competencies in a life sciences field are a plus
  • Fluent English (written/oral)
  • German or French are a plus
  • A minimum of Web/IT background is appreciated
  • Kaizen/6sigma/Scrum/PMP certifications are a plus

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