Digital Marketing Director
1 day ago
We are seeking a highly experienced and innovative Marketing Director to lead our paid social and digital marketing efforts for Culture Kings, a premium streetwear brand.
The ideal candidate will have a proven track record of driving results through strategic planning, execution, and optimization of paid social channels, as well as a deep understanding of digital marketing strategies.
Responsibilities- Conduct a comprehensive audit of current paid social and digital marketing efforts, identifying strengths, weaknesses, opportunities, and threats.
- Develop a short-term and long-term strategic roadmap for paid social and digital marketing initiatives aligned with the company's business objectives.
- Implement performance tracking mechanisms and establish KPIs to measure the effectiveness and ROI of marketing campaigns.
- Identify and target new audience segments to expand the brand's reach and diversify customer acquisition channels.
- Analyze the conversion funnel from awareness to purchase and identify opportunities to streamline the customer journey, reduce friction points, and increase conversion rates at each stage.
- Foster a culture of creativity and innovation within the marketing team by encouraging experimentation with new ad formats, creative concepts, and messaging strategies.
- Explore emerging trends and technologies in digital marketing, such as interactive content, augmented reality, or shoppable video, to differentiate the brand and capture audience attention.
- Develop a long-term growth strategy that prioritizes sustainability, scalability, and profitability.
- Proven experience in a senior marketing role, ideally as a Marketing Director or similar, with a focus on paid social and digital marketing within the e-commerce industry.
- Demonstrated success in developing and executing effective marketing strategies, driving measurable results, and achieving KPIs such as revenue growth, customer acquisition, and ROI.
- In-depth knowledge and understanding of the e-commerce industry, including trends, challenges, and opportunities, as well as experience working with e-commerce platforms and tools.
- Experience managing marketing budgets, allocating resources effectively, and optimizing spend to achieve maximum ROI and drive sustainable growth.
- Proven leadership experience, with a track record of building and leading high-performing teams, fostering a positive and collaborative team culture, and developing talent to drive individual and team success.
- A competitive salary range of $100,000 - $130,000 per year.
- A comprehensive benefits package, including medical, dental, and vision plans, as well as a 401(k) program with a 100% match up to 5% of pay.
- A generous vacation and sick leave policy, as well as 10 holidays per year.
- A hybrid schedule with three days in the office.
Culture Kings is an equal opportunity employer. We are committed to creating a diverse and welcoming workplace and encourage candidates from all backgrounds to apply.
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