Vice President of Audience Growth
7 days ago
We are seeking a highly skilled and experienced Vice President, Audience Development to join our team at The Orchard. As a key member of our marketing team, you will be responsible for developing and implementing direct-to-fan campaigns and strategies that drive consumption, audience growth, and D2C efforts.
Key Responsibilities- Develop and execute audience development strategies across our client base to drive targetable fan bases, streaming, and D2C purchases.
- Establish direct-to-fan engagement goals and KPIs for clients and create a roadmap to achieve them.
- Collaborate with internal digital strategists to build out email, website, and SMS campaign strategies to support new music launches and awareness campaigns.
- Develop strategies to maximize first-party data sources and expand data across non-owned platforms, including Discord, Reddit, and touring.
- Own the responsibility for retention campaigns from conceptualization to analysis, including idea generation, proposal preparation, and execution.
- Strategize with the advertising team on paid media campaigns to ensure successful campaign rollout, monitor performance, and ensure high quality and accuracy.
- Monitor direct marketing campaigns and make ongoing optimization recommendations based on results.
- 8+ years of experience in audience development or quantitative digital marketing.
- Strong knowledge and experience of paid media and fan acquisition.
- Motivated, innovative, and meticulous with a high standard for quality and ability to multitask across multiple campaigns and projects.
- Excellent verbal, written, and interpersonal communication skills, including the ability to effectively interact with varying personalities and communication styles.
- Strong analytical and quantitative skills with experience interpreting data to drive decision-making.
The Orchard is a full-service music distribution company operating in 47 cities worldwide. We offer a comprehensive artist & label services platform that harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Our team is passionate about empowering creators and entrepreneurs to grow and adapt in the dynamic, global music industry.
We are committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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