Senior Regional Marketing Director

4 days ago

Columbus, Ohio, United States Bristol-Myers Squibb Full time
Job Summary

The Associate Director, Regional Marketing, RMK role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs.

Key Responsibilities
  • Establish BMS as a credible and trusted partner amongst the thought leaders
  • Engage with assigned KOLs and solicit feedback, as necessary
  • Supports disease state or product, when appropriate conversations focused on key topics
  • Executes physician engagement activities in the field and at key congresses
  • Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
  • Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
  • Provides input and support in developing account plans for Sales
  • Provides field-based training for Sales when needed
  • Speaker Program Management & Engagement
  • Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
  • Provides refresher and follow up training to speakers on PRC-approved speaker materials
  • Ensures appropriate and compliant execution of speaker programs
  • Monitors speaker performance at live programs
  • Provides field-based training to speakers on speaker programs when needed
Requirements
  • Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
  • Bachelors Degree Required
  • Marketing, Sales Management, and / or launch experience strongly preferred
  • Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
  • Proven ability to manage large geographical territory
  • Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
  • Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
  • Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
  • Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
  • Effective verbal and written communication skills and organizational abilities
  • Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
  • Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
  • Highly collaborative with the ability to manage multiple projects simultaneously
  • Willingness to try different and novel ways to deal with work problems and opportunities

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