Senior Marketing Director

3 weeks ago


Escondido, California, United States Totally Bamboo Full time
Job Title: Senior Marketing Director

About Us:
Totally Bamboo is a leading designer and manufacturer of specialty houseware products headquartered in California. We pride ourselves on creating sustainable houseware products that complement mealtimes and social gatherings for families around the world.

Job Summary:
We are seeking an experienced Senior Marketing Director to drive our continued growth and success. As a key member of our marketing team, you will be responsible for managing our marketing operations, directing our brand marketing content, and growing and engaging our customer base. The ideal candidate is a strategic thinker with a passion for cooking and a proven track record of driving meaningful results.

Responsibilities:
* Develop and execute comprehensive marketing strategies that align with company objectives.
* Lead the day-to-day project management needs of the marketing team, ensuring all necessary deadlines are met.
* Collaborate with internal art and marketing teams to produce content for digital and print marketing needs, including product packaging, product photography, and advertising.
* Develop engaging strategies to grow our social media audiences through both paid and organic means.
* Partner with sales, product development, and other internal teams to deliver cohesive marketing efforts.

Requirements:
* Bachelor's degree in marketing, business management, advertising, communications, or similar.
* A minimum five years' experience in product marketing, ideally in a CPG environment.
* Excellent written and verbal communication skills.
* Understanding of Shopify platform management required; experience with both third-party marketplaces and retailer-managed ecommerce a plus.
* Knowledge of email marketing best practices required; familiarity with Klaviyo a plus.

Salary Estimate: $120,000 - $150,000 per year.

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