Director of Brand Growth

3 weeks ago


Escondido, California, United States Totally Bamboo Full time
Join Our Team:

Totally Bamboo is a leading designer and manufacturer of specialty houseware products headquartered in California. We are seeking a talented Marketing Director to lead our brand growth and drive our continued success. In this role, you will be responsible for managing our marketing operations, directing our brand marketing content, and growing and engaging our customer base. The ideal candidate is a strategic thinker with a passion for cooking and a proven track record of driving meaningful results.

About the Role:
* Develop and execute comprehensive marketing strategies that align with company objectives and drive business growth.
* Collaborate with internal art and marketing teams to produce high-quality content for digital and print marketing needs, including product packaging, product photography, and advertising.
* Grow and engage our customer base through social media marketing and influencer outreach.
* Partner with sales, product development, and other internal teams to deliver cohesive marketing efforts and drive business results.

What We Offer:
* Competitive salary range: $140,000 - $170,000 per year.
* Opportunity to work with a dynamic and innovative company that values creativity and teamwork.
* Collaborative and supportive work environment.

Requirements:
* Bachelor's degree in marketing, business management, advertising, communications, or similar.
* Minimum five years' experience in product marketing, ideally in a CPG environment.
* Excellent written and verbal communication skills.
* Understanding of Shopify platform management required; experience with both third-party marketplaces and retailer-managed ecommerce a plus.
* Knowledge of email marketing best practices required; familiarity with Klaviyo a plus.

Estimated Salary: $145,000 - $175,000 per year.

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