Marketing Leadership Director
3 weeks ago
Company Overview
Totally Bamboo is a leading designer and manufacturer of specialty houseware products headquartered in California.
We designed and launched the world's first bamboo cutting board over 20 years ago and have continued that tradition of innovation in the bamboo products category.
We proudly create sustainable houseware products that complement mealtimes and social gatherings for families around the world.
Job Description
The Marketing Director will play a pivotal role in driving Totally Bamboo's continued growth and success.
This position will be responsible for managing our marketing operations, directing our brand marketing content both in stores and online, and growing and engaging our customer base.
The ideal candidate is a strategic thinker with a passion for cooking and a proven track record of driving meaningful results.
Duties and Responsibilities:
- Marketing Strategy and Execution: Collaborate with the VP of Marketing to define and execute comprehensive marketing strategies that align with company objectives.
- Marketing Operations: Lead the day-to-day project management needs of the marketing team, ensuring all necessary deadlines are met.
- Creative Direction: Work with the internal art and marketing teams to produce content for digital and print marketing needs, including product packaging, product photography, and advertising.
- Social Media Management: Develop engaging strategies to grow our social media audiences through both paid and organic means.
- Cross-Functional Collaboration: Partner with sales, product development, and other internal teams to deliver cohesive marketing efforts.
Requirements:
- Bachelor's degree in marketing, business management, advertising, communications, or similar.
- A minimum five years' experience in product marketing, ideally in a CPG environment.
- Excellent written and verbal communication skills.
- Understanding of Shopify platform management required; experience with both third-party marketplaces and retailer-managed ecommerce a plus.
- Knowledge of email marketing best practices required; familiarity with Klaviyo a plus.
Estimated Salary: $80,000 - $120,000 per year.
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